Creative Director – Brand Identity & Visual Language (Pilates Studio / Wellness Brand)

Location:

Brand:

Type:

About the Role

Creative Director

looks, feels, speaks, and grows

Key Responsibilities

1. Brand Identity & Visual Language

• Build and maintain a 

  cohesive design system

   for the brand (colors, typography, tone, patterns, photography style).
• Develop the 

  brand manual / brand book

   used across all studios, digital assets, and content teams.
• Define and refine the 

  visual signature

   that differentiates TPR in the premium fitness market.

2. Creative Direction

• Lead creative ideation for all campaigns, shoots, and digital content.
• Create 

  concepts, moodboards, and briefs

   for lifestyle, Pilates, beauty, and wellness content.
• Ensure consistency across all visual assets – nothing goes out without meeting the TPR aesthetic.

3. Spatial & Studio Experience

• Work with interior designers to translate the brand identity into 

  studio interiors

  , including:
• Color palettes
• Materials
• Signage
• Wayfinding
• Studio merchandising
• Maintain the look & feel across all locations (Faridabad, GK, Gurgaon, future studios).

4. Digital & Social Creative

• Oversee all visual output across:
• Instagram
• YouTube
• Website
• Ads
• Brand partnerships
• Build a content aesthetic that is 

  premium, aspirational, wellness-led, and consistent.

5. Production Oversight

• Lead brand shoots: casting, styling, lighting direction, reference boards.
• Work with videographers, editors, and photographers to maintain a 

  signature TPR look

  .
• Approve final creative outputs.

6. Cross-Functional Collaboration

• Work closely with the founder on brand expansion (beauty, wellness, events, merchandise, retreats).
• Collaborate with marketing and studio teams.
• Manage junior designers or freelancers as needed.

What We’re Looking For

• 5+ years of experience in branding or creative direction (wellness, luxury, beauty, lifestyle preferred).
• Strong portfolio demonstrating 

  brand identity work

   and high-quality visual direction.
• Deep understanding of 

  premium lifestyle aesthetics

   (Pilates, skincare, athleisure, minimalism).
• Mastery of design systems, typography, color theory, and spatial visual language.
• Ability to turn abstract brand vision into 

  visual frameworks and content ideas

  .
• Strong aesthetic judgment + excellent taste.
• Leadership skills and the ability to manage creative talent.

Personality Fit

• Someone who lives and breathes aesthetics.
• Calm, detail-oriented, and deeply intentional.
• A builder who wants to create a 

  long-term brand universe

  .
• Understands the psychology of a premium, female-led wellness brand.

Why Work With Us

• You’ll be part of building 

  TPR → The World of TPR

  , a brand expanding across:
• Pilates studios
• Wellness content
• Beauty + lifestyle verticals
• Events & retreats
• Merchandise
• Extremely creative freedom.
• Direct access to the founder’s vision and content ecosystem.
• New studios, new content, new brand verticals = 

  endless creative possibilities

  .