Creative Direction Manager

Location: Chennai

Experience: 7 to 13 years

Employment Type: Full-time

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About The Indus Valley

At The Indus Valley, our mission is simple yet powerful: make every Indian kitchen healthier and safer. We are Indias fastest-growing D2C cookware brand, loved by millions for our toxin-free, sustainable, and innovative products. We believe packaging is not just a boxits the first touchpoint of trust with our customers and a key lever for sustainability.

________________________________________ We are looking for a Creative Direction Manager to shape and lead The Indus Valley’s brand storytelling across digital, print, and experiential platforms. This role will define how millions of customers engage with our brand—through campaigns, content, and creative innovation.

Key Responsibilities

• Creative Strategy & Vision

Define and drive The Indus Valley’s creative vision across campaigns, content, and advertising.

Translate brand ethos into compelling narratives that resonate with diverse audiences.

• Advertising & Campaign Direction

Lead the conceptualization and execution of integrated ad campaigns (digital-first with ATL/BTL extensions).

Ensure consistency of tone, visuals, and messaging across all platforms.

• Content Leadership

Oversee content strategy spanning product storytelling, social media, branded content, influencer-led narratives, and video-first campaigns.

Push the boundaries of creativity while aligning with performance marketing and business goals.

• Team & Collaboration

Lead and mentor a multidisciplinary creative team of designers, copywriters, and content creators.

Collaborate closely with marketing, product, and growth teams to ensure brand and business alignment.

• Innovation & Trends

Stay ahead of consumer, cultural, and digital trends to craft fresh, relevant, and viral campaigns.

Explore new creative formats (short-form video, reels, live commerce, immersive content, etc.) to engage audiences.

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Requirements

• 7–13 years of proven experience in creative leadership, with a strong portfolio in content direction and advertising.
• Demonstrated success in building and executing large-scale brand campaigns (preferably in consumer, lifestyle, or D2C space).
• Strong storytelling skills across visual, digital, and experiential media.
• Ability to balance creative vision with business objectives.
• Experience in mentoring and scaling creative teams.
• Passion for sustainability, conscious living, and consumer-first branding (a big plus!).

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Why Join Us?

• Impact: Shape the future of sustainable packaging for one of India’s most loved D2C brands.
• Innovation: Work with cutting-edge packaging technologies and eco-friendly solutions.
• Growth: Be part of a fast-scaling startup culture that values ownership, accountability, and continuous learning.
• Rewards: Competitive salary, performance-linked incentives, and professional development opportunities.

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At The Indus Valley, integrity, health, and innovation are not just values—they are our way of life. If you’re driven to make a difference in how India experiences safe and sustainable packaging, we’d love to have you on board.