Creative Content Strategist

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About Frido

Content Strategist / Creative Strategist

Role Overview

ideating, developing, and executing high-impact content

Key Responsibilities

Content Strategy & Ideation

• Own end-to-end content creation for Meta adsright from concept to execution.
  
• Develop content strategies based on brand goals, product positioning, and consumer insights.
  
• Brainstorm scripts, storylines, ad concepts, and creative hooks for high-performing campaigns.
  
• Identify what type of content works best on Meta ads (UGC, testimonials, product demos, hooks, POVs, etc.).
  

Creative Development

• Write engaging

  scripts for videos

  , short ads, UGC-style videos, and campaign content.
• Develop mood boards, shot lists, and creative briefs for shoots.
  
• Collaborate with the in-house creative team, video editors, and graphic designers for content execution.
  
• Review and refine creatives to ensure quality, consistency, and performance alignment.
  

Shoot Planning & Execution

• Coordinate and plan shoots with creators, actors, editors & production teams.
  
• Ensure the right narrative, framing, and storytelling during shoots.
  
• Manage end-to-end execution of video and photo content until final delivery.
  

Performance Understanding

• Work closely with the marketing team to understand ad performance metrics.
  
• Constantly iterate and refine creative direction based on what’s working.
  
• Stay updated with latest digital content trends, Meta algorithm patterns, and competitor activity.
  

Requirements

• 2–5 years of experience in

  content strategy, creative strategy, or digital content creation

  .
• Strong understanding of

  Meta ads content styles

  and performance-driven creatives.
• Excellent

  scriptwriting

  , storytelling, and creative ideation skills.
• Experience collaborating in video shoots and working with creators/influencers.
  
• Ability to visualize content, build storyboards, and lead creative execution.
  
• Strong communication, project management, and cross-team collaboration skills.
  
• Prior experience in D2C/E-commerce is a plus.
  

What We Offer

• A fast-paced, creative culture with room to experiment and build powerful content.
  
• Opportunity to shape the creative voice of a rapidly growing brand.
  
• Work with a passionate marketing & creative team on high-impact projects.