Copywriter

Senior Associate- Copywriter

Experience

25 years of relevant copywriting experience

Role Overview

Copywriter

You will work closely with marketing, design, performance and program team to create content that drives engagement, consideration and action.

Key Responsibilities

• Write high-quality copy for

  ads, emails, social media, and campaign assets

• Develop messaging aligned with

  brand voice, positioning and business objectives

• Create

  short-form and long-form content

  , adapting tone for different platforms and funnels
• Support

  performance marketing

  with conversion-focused ad copy and CTAs
• Translate complex information into

  clear, persuasive communication

• Review and refine copy based on feedback, data and campaign performance
• Ensure accuracy, clarity, and consistency across all deliverables
• Manage multiple projects simultaneously while meeting timelines

Required Skills & Qualifications

• 25 years of experience in

  copywriting, content or brand communication

• Strong command over

  English

  (grammar, structure, clarity)
• Ability to write for

  both brand and performance-driven communication

• Experience with

  digital-first content

  (web, social, ads, email)
• Strong editing and proofreading skills
• Understanding of

  marketing funnels, audience segmentation, and messaging strategy

• Ability to take briefs, ask the right questions and deliver independently

Good to Have

• Exposure to

  campaign thinking and storytelling

• Ability to write in

  Hinglish or regional nuance

• Exposure to

  full-funnel marketing and brand-building

• Any experience with

  content creation or influencer marketing