Copywriter Specialist

Copywriter – Specialist

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Position Summary

Copywriter – Specialist

The ideal candidate is a strong storyteller with the ability to create sharp, high-converting copy tailored to diverse audiences and formats.

Key Responsibilities1. Marketing & Campaign Copywriting

• Write persuasive copy for performance ads, landing pages, emailers, banners, and product communication.
• Interpret briefs, campaign goals, and brand tone to deliver targeted messaging.
• Collaborate with designers and digital teams to ensure consistency across visual and verbal content.

2. Brand Voice & Positioning

• Help evolve and maintain the unique voice of each brand across platforms.
• Ensure all communication aligns with brand values, tone, and positioning.
• Translate complex product features into user-focused benefits and emotive messages.

3. Conceptual Thinking & Creative Development

• Contribute to ideas for integrated campaigns, taglines, and brand hooks.
• Partner with art directors and content teams on concept-driven storytelling and asset planning.
• Experiment with formats such as carousel scripts, UGC-style content, CTAs, and performance-led copy.

Skills & Competencies

• Exceptional command of English with strong marketing grammar and brevity.
• Understanding of consumer psychology, funnel stages, and performance metrics.
• Ability to write sharp, conversion-focused headlines and CTAs.
• Versatility in adapting tone and style based on brand and platform.
• Strong creative mindset with a sense of messaging hierarchy.
• Familiarity with Meta/Google ad platforms and performance copy best practices (preferred).
• Comfortable working in collaborative tools like Google Workspace, Notion, and Slack.

Education & Experience

• Bachelor’s degree in Advertising, Mass Communication, English, or a related field.
• 0–2 years of copywriting experience in an agency or fast-paced creative environment.
• Portfolio showcasing ad copy, taglines, landing pages, emailers, and campaign work.

How to Apply

Share your resume and portfolio at gukhan@experienzing.com

We look forward to seeing your creative work!