Copywriter - Marketing & Communications

As a Copywriter at University Marketing & Communications, you will play a crucial role in crafting engaging and impactful content that resonates with diverse audiences. Your writing will help shape the voice of the university across various digital platforms and campaigns. If you are a creative storyteller with a knack for producing attention-grabbing copy, this role is perfect for you. **Key Responsibilities:** - Write attention-grabbing headlines, captions, and taglines for various digital platforms and campaigns. - Develop narratives showcasing student journeys, faculty expertise, campus life, research breakthroughs, and collaborative initiatives. - Collaborate with the marketing team to align copy with planned campaigns and events. - Work closely with designers and media teams to ensure strong visuals complement the copy. - Produce content for websites, brochures, blogs, emailers, press releases, and advertisements. - Create platform-appropriate, engaging copy for social media posts, reels, and campaigns. - Adapt tone, style, and format for different audience segments to drive higher engagement. - Monitor content performance insights to refine and improve messaging. - Stay updated on communication styles, cultural references, and formats that resonate with youth and academic audiences. **Qualifications & Skills:** - Bachelors degree in English, Journalism, Communications, Marketing, or a related field. - 2-3 years of copywriting experience, preferably in education, media, or advertising. - Strong command of English, with exceptional writing, editing, and proofreading skills. - Ability to write concise, engaging, and platform-appropriate content. - Creative thinking with the ability to translate ideas into compelling copy. - Comfortable working under deadlines in a collaborative environment. **Preferred:** - Experience in higher education communication. - Basic understanding of SEO and content optimization. - Familiarity with digital campaign planning and execution.,