Copywriter

About Us:

We are a leading B2C digital platform that allows users to send online greeting cards for every occasion. Our mission is to empower our users to communicate as emotionally or otherwise through meaningful and thoughtfully designed digital greetings.

We're looking for a copywriter who not only understands words but also feels them someone who can elevate simple messages into emotionally resonant experiences.

Role Overview:

1) You will craft emotionally engaging copy that complements and enhances our greeting card content. Your words will help convey love, celebration, empathy, humor, and every emotion in between.

2) Additionally, you will take ownership of brand messaging across the website, ensuring our communication is clear, cohesive, and aligned with our brand voice.

Key Responsibilities:

· Write compelling, emotionally intelligent copy for a wide variety of greeting cards across different occasions and relationships.

· Understand nuanced human emotions and translate them into meaningful, memorable messaging.

· Elevate on-site communication (homepage, landing pages, banners, etc.) with marketing and branding in focus.

· Collaborate with designers and marketing teams to create cohesive content experiences.

· Maintain and evolve our brand voice, tone, and messaging guidelines.

· Optimize messaging for user Engagement, clarity, and emotional impact.

What We Are looking for:

· Strong writing skills with a portfolio that showcases your ability to write for emotion and conversion.

· Deep understanding of tone, audience empathy, and message nuance.

· Experience writing marketing/branding content for web and digital.

· Should have or be open to acquire basic knowledge of SEO.

Job Type: Full-time

Pay: ₹200,000.00 - ₹500,000.00 per year

Education:

• Bachelor's (Preferred)

Experience:

• Copywriting: 2 years (Preferred)

Location:

• Gariahat, Kolkata, West Bengal (Preferred)

Work Location: In person