Copywriter

In-Office | Ghaziabad

Bombay Musk is a growing premium D2C fragrance and lifestyle brand, known for crafting distinctive scents that blend modern luxury with timeless appeal. We sell directly to our customers through our website and digital platforms, building strong brand connections and experiences.

We are expanding our creative team and are looking for a Copywriter who understands D2C storytelling, customer psychology, and conversion-driven content.

If you can write copy that builds desire, drives action, and strengthens brand loyalty across digital touchpoints we'd love to connect with you.

• Write high-impact copy for website, landing pages, ads, emails, and marketplaces.
• Create scroll-stopping social media captions and ad copy focused on conversions.
• Develop brand-led messaging that builds trust and emotional connection with customers.

• Collaborate with marketing, performance, design, and video teams to execute D2C campaigns.
• Write scripts and concepts for reels, ads, UGC, influencer content, and brand films.
• Support product launches, seasonal campaigns, and limited drops with strong narratives.

• Write compelling product descriptions that highlight fragrance notes, benefits, mood, and use-cases.
• Optimize homepage, PDPs, and landing pages for clarity, storytelling, and sales.
• Maintain consistent tone of voice across all customer touchpoints.

• Write CTA-driven copy for ads, emails, and SMS campaigns.
• Adapt copy for different platforms (Instagram, Meta Ads, Google, Website).
• Understand customer journeys and write copy for awareness, consideration, and conversion stages.

• Excellent command of English with strong writing and editing skills.
• Understanding of D2C brands, performance marketing, and customer-first communication.
• Familiarity with social media trends, ad creatives, and ecommerce content.
• Ability to manage multiple projects and meet deadlines.
• Strong attention to detail and creative thinking.

• 13 years of experience in copywriting, content writing, or D2C/ecommerce roles.
• Creative, analytical, and performance-driven.
• Comfortable working in a fast-paced, growth-focused environment.
• Someone who takes ownership of brand voice and content impact.

• Updated resume
• Writing portfolio or sample work (Google Drive / Notion / published links)
• Details of D2C brands or projects worked on (if any)

• Send your resume and portfolio to: [HIDDEN TEXT]
• Subject Line: Copywriter D2C Your Name