Visual Merchandise Head Saaki Argus & Averil Consulting

8.0 - 12.0 years

0 Lacs

chennai, tamil nadu

On-site

As the Visual Merchandise Head for one of South India's leading Retail chain company based in Chennai, you will play a pivotal role in developing and implementing visual merchandising strategies that are in line with the brand's identity and business objectives. Your responsibilities will involve overseeing the entire visual merchandising experience, from conceptualization to execution, while ensuring that it aligns with the marketing goals. You will be tasked with analyzing market trends and customer behavior to create visually appealing layouts and displays that captivate the audience. Collaboration with cross-functional teams such as marketing, sales, and operations will be essential to ensure a cohesive approach towards achieving the desired visual merchandising outcomes. Leading a team of visual merchandisers, you will provide guidance, training, and feedback to ensure that displays are fresh, engaging, and seasonally relevant. Your role will also involve planning and supervising the layout of store interiors, window displays, and signage to enhance the overall shopping experience and drive sales. Having a keen eye for detail and a creative mindset is crucial for this role, along with strong leadership skills and organizational capabilities. Understanding customer psychology and retail trends will be beneficial in optimizing product placement for increased sales. Effective communication and project management skills will be essential in liaising with various stakeholders and managing budgets for materials, props, and display setups. Furthermore, your role will involve sourcing cost-effective yet high-quality materials for displays, monitoring stock levels to align with display requirements, and ensuring a safe work environment. Evaluating the success of visual merchandise initiatives through sales data, customer feedback, and foot traffic analysis will be key to adjusting strategies for continuous improvement. If you have a passion for visual merchandising, a knack for creativity, and experience working with diverse product ranges within a retail setting, then this role offers an exciting opportunity to make a significant impact on the company's branding and sales performance.,

Posted 2 days ago

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Conversion Rate Optimization Specialist - Manager Accenture

10.0 - 14.0 years

0 Lacs

maharashtra

On-site

As a Conversion Rate Optimizer (CRO) at Accenture S&C GN Song, you will play a crucial role in enhancing the user journey across digital assets, boosting conversion rates, and maximizing the return on investment from digital channels. You will be part of a dynamic team that focuses on Conversion Rate Optimization strategy and practices to drive business transformation. Your primary responsibility will be to lead the development and implementation of data-driven experiments, A/B tests, multivariate tests, and personalization tactics across websites, landing pages, and sales funnels. Collaborating with performance marketing, UX/UI design, product, and development teams, you will strive to achieve better business outcomes through improved digital experiences. Key Responsibilities: - Develop and execute a comprehensive CRO strategy aligned with digital growth key performance indicators (KPIs). - Identify and address conversion roadblocks using both qualitative and quantitative insights. - Design and implement A/B, multivariate, and split tests across various digital platforms. - Prioritize hypotheses based on frameworks like ICE or PIE (Impact, Confidence, Ease) to focus on high-impact tests. Additionally, you will be involved in: - Analyzing user behavior using analytics tools such as Google Analytics, Mixpanel, and behavior analytics tools like Hotjar and Crazy Egg. - Leveraging data from session replays, heatmaps, click maps, and scroll maps to pinpoint UX issues and improve user journeys. - Planning and executing A/B and multivariate tests using tools like Google Optimize, Optimizely, or VWO. - Building dashboards and reports to monitor and track conversion metrics and translating data insights into actionable recommendations. - Collaborating with various teams including SEO, paid media, design, content, product, and engineering to align goals and integrate CRO activities effectively. Qualifications: - MBA preferably in Marketing, Media, or Digital Marketing. - 10-12 years of total experience with a focus on Paid media, conversion rate, and ROAS. - Proficiency in analytics, A/B testing, and conversion funnels. - Hands-on experience with CRO tools such as Google Optimize, Optimizely, VWO, Hotjar, and Crazy Egg. - Strong analytical skills with the ability to translate insights into actionable strategies. - Understanding of HTML/CSS, UX/UI principles, customer psychology, and behavior-driven design. - Experience with personalization platforms and CMS/eCommerce platforms. - Certification in CRO, UX, or Google Analytics. Join us at Accenture S&C GN Song and embark on a rewarding career where you can work on transformative projects, collaborate with industry experts, and contribute to shaping innovative solutions. Take advantage of personalized training modules to enhance your skills, industry knowledge, and consulting capabilities while fostering a culture committed to equality and boundaryless collaboration.,

Posted 3 days ago

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