8 - 13 years

13 - 17 Lacs

Posted:6 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are seeking an experienced Content Strategist who can be hands on in copywriting mode but also bring a strategic approach to content production. In this high-impact Individual Contributor (IC) role, you will serve as the strategic team member of our Content Marketing function. You wont just write; you will define the narrative. You will balance the creation of net-new content assets in English with the sophisticated regionalization of our high performing European content assets, ensuring our brand feels native to every market we enter. And needless to say, you will be encouraged to combine the use of AI with your unique human skills.
  • Execute and collaborate to deliver a content strategy aligned with the customer journey and funnel stages, ensuring every asset supports demand generation and brand positioning.
  • Own and optimize the content calendar across all channels, ensuring strategic cohesion, audience relevance and consistent messaging. Create high-value content (eg, whitepapers, case studies, storyboards, thought leadership articles) informed by data, audience insights and campaign performance.
    • Experience in designing and delivering content presentation strategies that go beyond visuals: building narrative-driven, audience-tailored presentations that inspire action and support strategic business goals would be a plus.
    • Refine and optimize ad copies and other campaign messaging to maximize engagement, click-through rates and conversion performance
    • Simplify complex ideas into clear, engaging and actionable messaging for multiple audiences
    • Leverage analytics and feedback to evaluate content performance and continuously improve quality, relevance and impact
    • Collaborate cross-functionally with marketing, sales, and partner teams to ensure alignment, brand consistency and cohesive storytelling across all channels
    • Repurpose and adapt content for different platforms, markets and formats to maximize reach and ROI
    • bachelors degree in Content or a related field is a must
    • 5+ years in B2B content strategy development, preferably within SaaS or enterprise technology space
    • Strong copywriting and editing skills with a focus on clarity, engagement and conversion
    • Exceptional storytelling ability, both written and visual, to craft narratives that inspire, inform and persuade
    • Intermediate to advanced PowerPoint skills with a flair for visual storytelling is a plus
    • Experience with funnel-based content planning and data-driven content optimization
    • Strategic mindset with strong analytical skills and structured thinking to scale growth sustainably
  • Strong cross-functional collaboration skills and a track record of maintaining brand consistency across multiple touchpoints.
    • Competitive salary and benefits package, including comprehensive insurance & we'llness support, meal cards, and in-house refreshments
    • Opportunities for professional growth and development
    • A collaborative and innovative work environment
    • Over 15,000 we'll-known customers | Sustainable growth of over 10% | Over 30% EBIT | Listed on the German Stock Market: SDax & TecDax | Security & stability

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