Conversion Rate Optimization Specialist - Manager

As a Conversion Rate Optimizer (CRO) at Accenture S&C GN Song, you will play a crucial role in enhancing the user journey across digital assets, boosting conversion rates, and maximizing the return on investment from digital channels. You will be part of a dynamic team that focuses on Conversion Rate Optimization strategy and practices to drive business transformation. Your primary responsibility will be to lead the development and implementation of data-driven experiments, A/B tests, multivariate tests, and personalization tactics across websites, landing pages, and sales funnels. Collaborating with performance marketing, UX/UI design, product, and development teams, you will strive to achieve better business outcomes through improved digital experiences. Key Responsibilities: - Develop and execute a comprehensive CRO strategy aligned with digital growth key performance indicators (KPIs). - Identify and address conversion roadblocks using both qualitative and quantitative insights. - Design and implement A/B, multivariate, and split tests across various digital platforms. - Prioritize hypotheses based on frameworks like ICE or PIE (Impact, Confidence, Ease) to focus on high-impact tests. Additionally, you will be involved in: - Analyzing user behavior using analytics tools such as Google Analytics, Mixpanel, and behavior analytics tools like Hotjar and Crazy Egg. - Leveraging data from session replays, heatmaps, click maps, and scroll maps to pinpoint UX issues and improve user journeys. - Planning and executing A/B and multivariate tests using tools like Google Optimize, Optimizely, or VWO. - Building dashboards and reports to monitor and track conversion metrics and translating data insights into actionable recommendations. - Collaborating with various teams including SEO, paid media, design, content, product, and engineering to align goals and integrate CRO activities effectively. Qualifications: - MBA preferably in Marketing, Media, or Digital Marketing. - 10-12 years of total experience with a focus on Paid media, conversion rate, and ROAS. - Proficiency in analytics, A/B testing, and conversion funnels. - Hands-on experience with CRO tools such as Google Optimize, Optimizely, VWO, Hotjar, and Crazy Egg. - Strong analytical skills with the ability to translate insights into actionable strategies. - Understanding of HTML/CSS, UX/UI principles, customer psychology, and behavior-driven design. - Experience with personalization platforms and CMS/eCommerce platforms. - Certification in CRO, UX, or Google Analytics. Join us at Accenture S&C GN Song and embark on a rewarding career where you can work on transformative projects, collaborate with industry experts, and contribute to shaping innovative solutions. Take advantage of personalized training modules to enhance your skills, industry knowledge, and consulting capabilities while fostering a culture committed to equality and boundaryless collaboration.,