Content Writer

Who are we?
We’re vSplash. We create digital magic that helps small businesses thrive. From stunning websites to captivating content, we bring stories to life online. If you’re passionate about writing and curious about AI, we want you on our team.

What is this job all about?
You’ll be the voice behind the websites of hundreds of U.S. small businesses.
Your mission: refine AI-generated content into polished, persuasive, SEO-friendly website copy that truly connects with audiences. You’ll bring clarity, consistency, and creativity to every word—making sure businesses sound their best online.

What will thrive here?
If you:

• Love working with words and can spot a grammar slip from a mile away,
• Know how to take AI-generated content and make it sing,
• Understand the difference between the U.S. and U.K. English (and when to use which),
• Follow the AP Style Guide like a pro,
• Enjoy juggling multiple writing projects at once—without dropping the ball,
• Get what it means to write for humans while keeping Google happy too,
  …then you’ll fit right in.

What do we provide for every client?
For each small business, you’ll get:

• Website structure or theme,
• Core business info and brand guidelines,
• Drafted content (largely AI-generated) and clear instructions,
• Keyword lists for SEO optimization,
• Ongoing feedback and mentorship to elevate your skills.

What will you actually do?
You’ll:

• Use AI tools to generate, refine, and proofread website content—enhancing clarity, accuracy, and impact.
• Edit and polish content to be publication-ready—free of errors and aligned with the client’s tone and brand.
• Tailor writing style to suit different industries and audiences, using both U.S. and U.K. English as needed.
• Follow provided briefs, project notes, and client preferences with high accuracy.
• Weave in keywords naturally to support SEO without compromising readability.
• Handle multiple websites at a time while meeting tight turnaround times.
• Take feedback seriously and use it to improve each day.
• Collaborate with cross-functional teams to solve problems and improve processes.

What skills do you need?
You’ll shine if you can:

• Write and edit high-quality website copy in fluent English,
• Adapt tone and voice for various industries and clients,
• Follow the AP Style Guide and understand language nuances,
• Work well with AI-generated content—refining, not rewriting from scratch,
• Stay organized across several assignments and shifting priorities,
• Think critically and ask the right questions before delivering,
• Use SEO best practices without keyword stuffing.

What mindset fits best?

• Curious & Adaptable: You’re always exploring better ways to write, edit, and use AI.
• Client-Focused: You write with purpose—thinking about what will make a real difference for small businesses.
• Detail-Obsessed: Every word, comma, and space matters to you.
• Deadline-Driven: You manage your time well and deliver clean work fast.
• Feedback-Lover: You welcome critique and turn it into progress.

What is non-negotiable?

• Quality & Timelines: Every piece must be error-free and delivered on time.
• Originality: No plagiarism. Ever.
• Brand Alignment: Each website must reflect the client’s voice and story.
• U.S. Market Focus: Content must sound relevant and relatable to American users.
• Feedback Culture: You’ll get plenty—use it as fuel for growth.

Ready to apply?
Let’s build brilliant websites together—one page at a time.