Content Writer

About Underrated:

Underrated is not just a clothing label — it’s a cultural movement. Rooted in street style, youth identity, and creative self-expression, we aim to redefine fashion norms by giving voice to the unheard and unseen. Based in Pune, our team thrives on bold ideas, street-savvy storytelling, and building a community that believes in being unapologetically authentic.

Role Overview:

Content Writer

Key Responsibilities:

• Develop content for social media posts, campaign captions, and emailers
• Write compelling product descriptions, collection stories, and lookbook content
• Craft SEO-friendly copy for our website and blog
• Collaborate with design and marketing teams to align visual and written communication
• Create scripts for reels, brand videos, influencer collaborations, and ad campaigns
• Write engaging content for packaging, merchandise tags, and promotional material
• Keep up with streetwear trends, youth culture, and digital conversations to keep content fresh and relevant
• Maintain brand voice, tone, and style across all platforms

Requirements:

• 1–3 years of relevant writing experience (fashion/streetwear or youth/lifestyle brands preferred)
• Strong portfolio showcasing creative, bold, and relatable content
• Excellent command of English – grammar, style, and storytelling
• Basic understanding of SEO, Instagram/TikTok trends, and Gen Z language
• Ability to work in a fast-paced, design-led environment
• Passion for streetwear, pop culture, music, or underground scenes is a strong plus