Underrated Club

We are looking for a dynamic and creative Marketing Executive who understands street culture, stays ahead of trends, and is excited to work in a fast-paced, design-led environment. Your mission will be to strengthen our brand presence across digital platforms, drive community engagement, and support marketing campaigns from concept to execution. Key Responsibilities Content Strategy & Execution Plan and execute content calendars for Instagram, YouTube, and other relevant platforms Collaborate with the creative team for campaigns, drops, and collabs Help script, shoot, and coordinate reels, lookbooks, and street-style content Campaign Management Support end-to-end marketing campaigns — from ideation and influencer tie-ups to final reporting Assist with product launches, pop-ups, and events Community & Influencer Marketing Identify and coordinate with streetwear influencers, stylists, and content creators Build micro-communities around music, fashion, and art Engage with our followers, respond to DMs/comments, and manage brand buzz Digital Performance & Analytics Monitor Instagram insights, campaign results, and content performance Prepare weekly/monthly reports and suggest ways to optimize reach and engagement Market Research Stay updated on streetwear trends, Gen-Z culture, and competitor activity Scout inspiration from local and international labels What We’re Looking For Bachelor’s degree in Marketing, Communications, or related field 1–3 years of hands-on marketing experience (fashion or youth brands preferred) Strong aesthetic sense with an eye for design, photography, and trends Excellent communication skills (written and verbal) Comfortable with tools like Canva, Meta Business Suite, Google Sheets, Instagram analytics, etc. Passionate about streetwear, sneaker culture, and content creation Perks & Culture Be part of a fast-growing fashion label redefining Indian streetwear Work in a creative, youth-centric space with real ownership and freedom Opportunities to attend fashion pop-ups, creator events, and streetwear festivals Share your Instagram or portfolio that showcases your vibe. Show more Show less

About Underrated: Underrated is not just a clothing label — it’s a cultural movement. Rooted in street style, youth identity, and creative self-expression, we aim to redefine fashion norms by giving voice to the unheard and unseen. Based in Pune, our team thrives on bold ideas, street-savvy storytelling, and building a community that believes in being unapologetically authentic. Role Overview: We’re looking for a creative and edgy Content Writer to join our team and help bring the voice of the Underrated brand to life. If you live and breathe youth culture, love crafting punchy copy, and have a flair for turning simple ideas into powerful stories — this role is for you. Key Responsibilities: Develop content for social media posts, campaign captions, and emailers Write compelling product descriptions, collection stories, and lookbook content Craft SEO-friendly copy for our website and blog Collaborate with design and marketing teams to align visual and written communication Create scripts for reels, brand videos, influencer collaborations, and ad campaigns Write engaging content for packaging, merchandise tags, and promotional material Keep up with streetwear trends, youth culture, and digital conversations to keep content fresh and relevant Maintain brand voice, tone, and style across all platforms Requirements: 1–3 years of relevant writing experience (fashion/streetwear or youth/lifestyle brands preferred) Strong portfolio showcasing creative, bold, and relatable content Excellent command of English – grammar, style, and storytelling Basic understanding of SEO, Instagram/TikTok trends, and Gen Z language Ability to work in a fast-paced, design-led environment Passion for streetwear, pop culture, music, or underground scenes is a strong plus

Underrated Club is a homegrown streetwear label that blends bold self-expression, youth culture, and everyday comfort. We’re building a tribe — not just a customer base — and we’re looking for someone who lives and breathes social media to help tell our story. Role Overview We are seeking a creative, trend-savvy, and data-driven Social Media Manager to lead our digital presence across platforms. From Instagram Reels to X, memes to moodboards — you’ll be the voice of the brand, crafting content that connects and builds community. Key Responsibilities Own and execute social media strategy across Instagram, Threads, X, YouTube, Pinterest, and other emerging platforms. Plan and create engaging content — from styling reels, product drops, influencer shoutouts to behind-the-scenes clips. Collaborate with the design team on campaigns, photoshoots, and content calendars. Track trends, youth culture moments, and viral formats — and act fast on them. Coordinate with influencers and creators for collabs and content partnerships. Monitor performance using analytics tools and optimize content accordingly. Respond to DMs, comments, and drive community conversations. Manage shoot schedules, prop curation, and short video scripting when needed. What We’re Looking For Minimum 5 years of experience managing social media for fashion, lifestyle, or youth-centric brands. Sharp sense of aesthetics, trending formats, and Gen Z language. Comfortable shooting content on phone and directing creatives when needed. Bonus if you know basic editing (CapCut/InShot/Canva) or have handled creator collabs. A passion for streetwear, fashion, and internet culture is a must .

Company Description Underrated Club is a premium lifestyle and streetwear brand that celebrates authenticity and self-expression. Our meticulously crafted essentials and statement pieces are designed to elevate and celebrate your unique style. We go beyond trends, offering high-quality streetwear and lifestyle apparel that empowers you to move with confidence. Based on the foundation of individuality, our brand stands as a movement for those who push boundaries and defy expectations through fashion. Be #Underrated and stand out from the crowd with confidence. Role Description This is a full-time Social Media Rockstar role, on-site at our Pune location. The Social Media Rockstar will be responsible for managing and growing our social media presence across multiple platforms. Daily tasks include creating and curating engaging content, monitoring social media channels, responding to community interactions, and analyzing engagement metrics. The role also involves staying up-to-date with social media trends and implementing new strategies to enhance our brand presence. Qualifications Social Media Management and Content Creation skills Experience with community engagement and customer interaction Analytical skills to track social media metrics and performance Knowledge of current social media trends and platform functionalities Excellent written and verbal communication skills Ability to work independently and as part of a team Graphic design and video editing skills are a plus Bachelor's degree in Marketing, Communications, or related field