Content Writer

Key Responsibilities:

• Conduct market and audience research to develop effective content strategies
• Write clear, compelling, and persuasive copy for a range of products and services
• Develop and deliver content for websites, email marketing campaigns, sales collateral, blogs, videos, and more
• Stay up to date with trends in social media, web content, usability, design, and industry developments
• Write diverse types of content including:
• Core website copy
• Blogs and news articles
• Social media posts
• Banner content
• Product descriptions
• Case studies and whitepapers
• Company bios
• Landing pages
• Collaborate with cross-functional teams to ensure consistent and high-quality content deliverables
• Ensure alignment of all content with the company's brand tone, values, and product messaging
• Proofread and edit content for grammar, clarity, and consistency
• Optimize content for SEO using keyword strategies and best practices

Requirements:

• Bachelor's degree in Journalism, Mass Media, Communications, or any field with a passion for writing
• Proven experience in content writing, digital marketing, and social media management
• Strong technical aptitude with the ability to simplify complex concepts
• Excellent writing, grammar, and editing skills
• Ability to produce creative content for multiple platforms (web, blogs, social, email, etc.)
• Experience with SEO writing, keyword placement, and content optimization
• Familiarity with internet research and analytical thinking
• Strong proofreading and content polishing skills
• Understanding of keyword relevancy, density, and placement