Content Writer

We are looking for a Content Writer to join our marketing team. In this role, you will be responsible for creating SEO-optimized content across various platforms, including blogs, comprehensive gated materials,

Office Timing: 10:00 am to 6:00pm

Working days - Monday to Saturday (6 days)

Role & responsibilities

• Supporting Growth Marketing:

  Assist demand generation and growth marketers by crafting compelling copy for campaigns, including emails to prospects and customers, campaign landing pages, and other marketing materials aimed at driving engagement and conversions.

• Creating SEO-Enhanced Content:

  Produce SEO-optimized content across different formats, such as engaging blogs, in-depth long-form gated downloads (whitepapers, e-books, guides), and impactful web materials. Use SEO expertise for keyword research and content optimization to improve our website's visibility and search ranking, ensuring all content aligns with our marketing goals and brand voice.

• Analyzing Content Performance:

  Monitor and analyse performance metrics of all content to inform strategy adjustments. Focus on optimizing content based on engagement and conversion data to enhance audience reach and the effectiveness of our content marketing efforts.

• Writing Blogs:

  Collaborate with our growth marketing team to create assets for the blog. This involves integrating SEO insights to ensure content adheres to best practices and effectively targets our intended market segments.

• Developing Organic Social Media Content

  : Create compelling content for various social media platforms that resonates with our target audience and drives engagement, while maintaining brand consistency across all channels.

• Supporting Other Teams:

  Collaborate with other teams such as designers and developers to ensure that content is aligned with the companys brand, maintaining consistency and coherence across all digital marketing initiatives

Preferred candidate profile

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field, or equivalent experience required.

• 1 - 3 years of experience in content writing, especially in the technology sector.

• Strong portfolio of published or professional writing samples across various content formats, demonstrating expertise and familiarity with technology concepts.
• Exceptional writing, editing, and proofreading skills, with the ability to convey complex concepts in an engaging and accessible manner.
• Solid understanding of SEO principles and practices to maximize content reach and engagement.
• Familiarity with content management systems (CMS) and the ability to adapt content across various social media platforms.