1 - 5 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As a Content Writer at our company, you will play a crucial role in our marketing team by creating SEO-optimized content for different platforms. Your primary responsibilities will include crafting engaging blogs, comprehensive gated materials, and dynamic marketing campaign copy. If you have a background in content writing, particularly within the technology sector with a focus on B2B, this position is an excellent opportunity for you to contribute to our content strategy and support our growth in a collaborative and dynamic environment. Your responsibilities will involve supporting Growth Marketing initiatives by creating compelling copy for campaigns, including emails, landing pages, and other marketing materials to drive engagement and conversions. You will also be responsible for producing SEO-enhanced content across various formats such as blogs, long-form gated downloads, and web materials, utilizing SEO expertise for keyword research and optimization to enhance our website's visibility and search ranking. Additionally, you will be analyzing content performance metrics to inform strategy adjustments, focusing on optimizing content based on engagement and conversion data to enhance audience reach and the effectiveness of our content marketing efforts. Collaborating with the growth marketing team to create SEO-integrated blog assets and developing organic social media content that resonates with our target audience while maintaining brand consistency across all channels will also be part of your role. To qualify for this position, you should have a Bachelor's degree in Marketing, Communications, English, Journalism, or a related field, or equivalent experience. A minimum of 1-3 years of experience in content writing, especially in the technology sector, is required along with a strong portfolio of published writing samples showcasing expertise in technology concepts. Exceptional writing, editing, and proofreading skills are essential, along with a solid understanding of SEO principles to maximize content reach and engagement. Familiarity with content management systems (CMS) and the ability to adapt content across various social media platforms will be advantageous. If you are passionate about creating impactful content, driving engagement through compelling copy, and contributing to a collaborative team environment, we encourage you to apply for this position and be part of our team.,

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