Content Writer - Specialist

Who We're Looking For - A sharp, articulate, and research-driven Content Writer with proven experience in writing for B2B SaaS, Finance, or Accounting & Technology domains. Someone who can translate complex ideas into simple, powerful messages for decision-makers - and do so across multiple content formats with SEO best practices in mind.

• Experience in Writing and managing high-quality content across formats
• Experience in Long-form blogs, whitepapers, and guides
• Experience with Website copy for products, solutions, and industry pages
• Experience with Ad copies for Google, LinkedIn, and email campaigns
• Experience with Email sequences, newsletters, and landing pages
• Experience with LinkedIn posts and short-form social content
• Collaborate with website, SEO, product, and design teams to produce content that:
• Reflects our brand voice
• Content that Ranks well on search engines
• Understands buyer journey (awareness consideration decision)
• Conduct deep research using product documentation, industry trends, interviews, and competitor analysis to create content that is insightful, original, and value-driven
• Translate financial/accounting concepts into engaging content for diverse personas like CEOs, CFOs, CPAs, Account leaders.
• Align content with PathQuests positioning in the US market and ensure consistency across channels.

Technical Competency:

• A strong command over the English language, with perfect grammar, punctuation, and a professional tone tailored to senior business decision-makers
• Experience writing for audiences in the US market
• 4-8 years of writing experience in B2B SaaS, fintech, or accounting-focused domains
• Strong SEO writing skills keyword usage, metadata, headers, internal linking, and content structuring
• A research-first mindset capable of converting product features, raw data, and market intelligence into high-performing content
• Prior understanding or exposure to platforms like Xero, Sage Intacct, QuickBooks, NetSuite, or other accounting tools
• Ability to write across multiple content formats with clarity and adaptability
• Proficiency with tools like i.e. Grammarly, SEMRush or SurferSEO, Google Analytics / GA4, MS Office / Google Docs.
• Exposure to LinkedIn organic content strategy or performance marketing copywriting
• Experience working closely with designers to brief visuals for blog images, infographics, or PDFs