Pathquest Solutions

Who We're Looking For - A sharp, articulate, and research-driven Content Writer with proven experience in writing for B2B SaaS, Finance, or Accounting & Technology domains. Someone who can translate complex ideas into simple, powerful messages for decision-makers - and do so across multiple content formats with SEO best practices in mind. Job Description: Experience in Writing and managing high-quality content across formats Experience in Long-form blogs, whitepapers, and guides Experience with Website copy for products, solutions, and industry pages Experience with Ad copies for Google, LinkedIn, and email campaigns Experience with Email sequences, newsletters, and landing pages Experience with LinkedIn posts and short-form social content Collaborate with website, SEO, product, and design teams to produce content that: Reflects our brand voice Content that Ranks well on search engines Understands buyer journey (awareness consideration decision) Conduct deep research using product documentation, industry trends, interviews, and competitor analysis to create content that is insightful, original, and value-driven Translate financial/accounting concepts into engaging content for diverse personas like CEOs, CFOs, CPAs, Account leaders. Align content with PathQuests positioning in the US market and ensure consistency across channels. Technical Competency: A strong command over the English language, with perfect grammar, punctuation, and a professional tone tailored to senior business decision-makers Experience writing for audiences in the US market 4-8 years of writing experience in B2B SaaS, fintech, or accounting-focused domains Strong SEO writing skills keyword usage, metadata, headers, internal linking, and content structuring A research-first mindset capable of converting product features, raw data, and market intelligence into high-performing content Prior understanding or exposure to platforms like Xero, Sage Intacct, QuickBooks, NetSuite, or other accounting tools Ability to write across multiple content formats with clarity and adaptability Proficiency with tools like i.e. Grammarly, SEMRush or SurferSEO, Google Analytics / GA4, MS Office / Google Docs. Exposure to LinkedIn organic content strategy or performance marketing copywriting Experience working closely with designers to brief visuals for blog images, infographics, or PDFs