Content Writer

Job Description

Hey, At Saleshandy, were building the sales engagement platform of the future. Were building a product toward eliminating manual processes and helping companies generate more replies/book more meetings / generate leads (faster). Since our founding in 2016, weve grown to become a profitable, 100% geographically dispersed team of 65+ high-performing happy people who are dedicated to building a product that our customers love. Are you a Content Marketing Enthusiast? This is not a usual job description where after reading the roles and responsibilities you are still unclear about the work you ll be doing and how your contributions will impact the customers. Here, we ll tell you exactly what you re getting into and you decide for yourself if we re worthy of your application. Deal? Let s do it! What you will be doing? Create actionable/thought leadership content to help sales professionals & lead generation reps to build scalable & repeatable revenue pipeline Coming up with new ideas for content pieces. Collaborate with the SEO & product marketing team to increase conversion rates e.g. Signups to MQLs, MQLs to PQLs Build a brand consistency (voice/tone)across the blog & medium i.e websites, email marketing, social presence, branding Work closely with a range of cross-functional teams and develop a market strategy. Flexibility in working with content writing, content strategizing, and other business requirements. Create content tailored to our marketing objectives, strategies & Campaigns. Be the bar-raiser for the overall content experience You Should... Have a customer-focused mindset Have a minimum 0-1.5 years of content writing experience Have a deep understanding of SEO & technical aspects of content marketing Think about long-term relationships e.g. 10+ years Believes and demonstrates craftsmanship Genuinely interested in doing the impactful work Be detail-oriented, organized, and great at oral/written communication. Be self-motivated and comfortable with responsibility. Have high standards of ethics, UX and quality Be a continuous learner Be growth-minded Why should you join Saleshandy? Growing SaaS company on a journey from $2M to $5M ARR! Challenging roles to meet the changing needs of our customers. This role allows you to create impact beyond content marketing i.e. Product marketing strategy and positioning. Learning opportunities to turn yourself into a Content Marketing leader. Work closely with Growth Marketing Leaders. Work with like-minded growth-oriented teammates. The young and geographically distributed team across India. How do we work at Saleshandy? Weve adopted the OKRs methodology to define the business goals and measure progress. Our content marketing process is loosely based on Marketo , Ahrefs s way of marketing. Were very much inspired by bootstrapped SaaS companies like Ahrefs, 37Signals, Close, VWO We believe in building great products and businesses in the long term. You would be directly working with... Anil (Chief Marketing Officer, with Saleshandy for 7+ years) & Dhruv (Co-founder) Our Content Taste: Iterate fast on early feedback Attention to detail Deep. Easy. Effective. Content for use-cases Content that fosters actions Don t tell the show Great reader experience SaaS content marketers we admire are cognism.com and crayon.co/blog, Avoma, Basecamp, Backlinko Tools we use: Marketing: Ahrefs, SEMrush, Google Analytics, Microsoft clarity Product Marketing: Mixpanel, Customer.io Project Management: Basecamp Other Perks: Personal Development an annual budget for books, courses, and conferences Medical Insurance we offer health insurance allowance to all teammates Annual team retreats to amp up the entire teams energy every year, we take a retreat and you will decide on the place. So, think you re a good fit? Then let s roll. Step 1: You apply for the job (with your current portfolio). Step 2: First round with Rachna (Marketing Manager). Step 3: Work on a small assignment. Step 4: Second round interview to gauge if you are a good culture fit. Step 5: Job Offer (contingent on the above steps) and welcome to the ikigai tribe!