Content Writer (Long Form)

A Content Writer role at Fabric focused on creating high-signal content for an AI recruiter platform. Responsible for maintaining a weekly content cadence across blogs, LinkedIn, emails, and landing pages. Will translate product features into value narratives, create case studies, and work with an AI-first approach to optimize content creation.

Key Responsibilities

• Own a weekly content cadence: drafts → edits → publish → measure across blogs, LinkedIn, emails, landing pages, and short scripts
• Work AI-first: use AI to research, outline, draft, fact-check, tighten prose, and repurpose; maintain prompt libraries and style guides
• Translate product to value: turn features and data into simple narratives for recruiters and founders (TOFU/MOFU/BOFU)
• Case studies & proofs: interview customers, extract numbers, and produce crisp, non-fluffy case studies
• SEO & distribution basics: brief keywords, structure posts for search intent, write metadata, and plan distribution
• Analytics loop: track reads, CTR, scroll depth, lead assists; iterate based on what converts
• Repurpose at speed: convert one core piece into carousels, email snippets, and short video scripts

Must Have Skills

• AI-assisted content creation workflow (research, outlining, drafting, editing)
• B2B content writing (blogs or any other long form)
• SEO content optimization (keywords, search intent, metadata)

Good To Have Skills

• Basic SEO tooling (Search Console, simple keyword tools)
• Light video scripting or webinar outlines
• Developer-audience content creation
• Google Analytics 4
• LinkedIn analytics
• Content repurposing techniques
• Email marketing content creation
• Landing page copywriting