Content Writer

Interflora India

About the Role

We are looking for a skilled Content Writer with a strong editorial focus to craft compelling, brand-aligned content across multiple platforms. This role requires someone with a passion for storytelling, excellent writing skills, and the ability to translate brand narratives into engaging, high-quality content.

Key Responsibilities

• Write long-form and short-form content that aligns with brand positioning and tone of voice.
• Develop creative concepts and brand stories for campaigns, product launches, and collaborations.
• Craft engaging copy for website, blog, emailers, paid ads, brochures, and brand collateral.
• Work closely with the marketing and design teams to create cohesive and impactful messaging through creatives.
• Edit and refine content to ensure clarity, consistency, and adherence to brand guidelines.
• Conduct research to create content that resonates with the target audience and reflects industry trends.
• Collaborate on video scripts, social media captions, and event-related content.

Key Requirements

• 3-5 years of experience in editorial content writing, preferably in lifestyle, luxury, or premium consumer brands.
• Exceptional command of English with strong storytelling abilities.
• Ability to write in a refined, sophisticated, and engaging tone.
• Experience in crafting narratives for campaigns, brand stories, and product launches.
• Strong research skills with the ability to translate insights into compelling content.
• Excellent editing and proofreading abilities.
• Ability to work in a fast-paced environment and meet deadlines.
• Strong collaboration skills with cross-functional teams.

If you have a deep appreciation for words and storytelling and can bring a brand’s vision to life through content, we’d love to hear from you!