Content Writer

Job Title - Content Writer

Job location - Ahmedabad(On-site)

Role Description

This is a full-time on-site role for a Content Writer located in Ahmedabad. The Content Writer will be responsible for web content writing, content strategy development, conducting research, writing, and proofreading on a day-to-day basis.

Key Responsibilities

Own creation of high-quality long-form and short-form content: blog posts, white papers, case studies, datasheets, product pages, email sequences, newsletters, press releases, and social copy.

? Lead SEO research and on-page optimization: keyword research, content briefs, title/meta optimization, internal linking, schema suggestions, and SERP monitoring.

? Use AI tools responsibly to accelerate ideation, first drafts, and content optimization while ensuring a human, authentic voice and accuracy of technical facts.

? Produce and maintain a content calendar that aligns with campaigns, product launches, events, and sales priorities.

? Collaborate closely with Product, Environment, R&D, and Sales to build accurate case studies, technical explainers, and ROI-driven materials.

? Create content briefs and storyboards for video/animation teams; assist with voiceover scripts and short video captions.

? Repurpose long-form assets into multi-channel formats (social posts, carousels, email hooks, TL; DRs).

? Ensure all content aligns with brand tone, voice, and compliance policies; maintain content templates and style guides.

? Track content performance: organic traffic, dwell time, CTR, conversions, and social engagement; iterate based on data.

? Mentor junior writer and contribute to cross-functional content reviews and editorial QA.

Required Experience & Skills

? 2-4 years of content writing experience, ideally with exposure to B2B tech, SaaS, or environmental/industrial domains.

? Strong technical literacy (can learn sensor / air-quality concepts quickly).

? Demonstrable SEO experience: keyword research, content briefs, on-page optimization, and familiarity with measuring organic impact.

? Excellent command of English, with strong editing and storytelling skills.

? Comfortable using AI tools (e.g., ChatGPT, Claude) for ideation, drafts and critically editing them.

? Self-driven, deadline-oriented, analytical mindset.

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