Content Writer

Senior Content Writer needed in a Financial Institution in Bandra East, Mumbai.
Immediate Joining.

The Senior Content Writer will lead content strategy, ensuring high-quality, impactful content across platforms. This role requires a seasoned professional with expertise in storytelling, SEO, and multi-channel marketing, who can elevate the Brand voice consistently.

Key Responsibilities

Develop and oversee content strategies for campaigns, ensuring alignment with business goals.

Write, edit, and refine high-impact content for key deliverables like brochures, website copy, blog posts, ad scripts, and social media campaigns.

Lead the content development for complex or high-visibility projects such as whitepapers, case studies, and video scripts.

Ensure all content aligns with brand guidelines, maintaining a cohesive and professional tone.

Collaborate with cross-functional teams to create marketing collateral tailored to specific audiences.

Review and provide feedback on content created by the Junior Writer to ensure quality.

Analyze content performance metrics to optimize strategies and improve engagement.

Stay updated on industry trends, AI tools, and best practices in content creation and marketing.

Qualifications

Bachelors degree in English, Journalism, Marketing, or a related field.

5+ years of content writing experience, with a proven track record of producing high-quality work.

Exceptional writing, editing, and proofreading skills with attention to detail.

Awareness and experience with Generative AI tools and their creative applications.

Strong portfolio showcasing expertise in digital campaigns, and cross-channel design.

Exceptional leadership and project management skills, with the ability to guide a team and manage multiple projects simultaneously.

Excellent communication and collaboration skills.

Experience in digital and offline channels.

Knowledge of leading AI Marketing tools.

Only local candidates are needed.
Only shortlisted candidates will be contacted.Background verification will be conducted for selected candidate.