Key ResponsibilitiesWrite clear, engaging, SEO-optimized content for product descriptions, category pages, and landing pages. Create blog posts, articles, and guides related to rugs, interior design trends, materials, maintenance tips, and styling ideas. Develop content for social media (Instagram, Facebook, Pinterest), email campaigns, and digital ads. Collaborate with the marketing, design, and e-commerce teams to align content with brand guidelines. Proofread and edit content to ensure accuracy, clarity, tone consistency, and grammatical excellence. Conduct keyword research and competitor analysis to improve search visibility. Assist in developing storytelling and brand messaging that enhances customer trust and purchase intent. Update and refresh existing content for improved performance and accuracy. RequirementsProven experience as a Content Writer, preferably in home décor, lifestyle, textiles, or e-commerce. Excellent writing, editing, and proofreading skills with a strong command of English. Ability to translate product features into compelling benefits-driven content. Familiarity with SEO tools (e.g., Google Keyword Planner, SEMrush, Ahrefs) is an added advantage. Strong research skills and ability to simplify technical information (materials, weaving techniques, etc.). Creativity, attention to detail, and the ability to meet deadlines. Basic understanding of digital marketing and e-commerce content best practices.

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Content Writer & Editor