Content Writer

About The Role

We are looking for someone who can embrace change & has a pro-active approach. Brownie

points if he/she can adapt and thrive in a fast-paced, ambiguous work environment.

Out-of-the-box thinking and communication are the most valued assets for this role. Here you

will be learning about the problems just as much as the solutions.

Requirement-

1. Continually raise the bar on creativity, writing fresh copy that connects with the

desired audience and drives action.

2. Comfortably vary voice, style, and other characteristics demanded by the industry,

company, or target audience at hand.

3. Maintain up-to-date knowledge of ongoing millennial trends.

4. Stay updated on appropriate style guidelines and brand voice for consistency in

messaging.

Job Responsibilities-

1. Craft compelling copy for daily and weekly marketing communications, including Push

Notifications, Emailers, Website Banners, and SMS for India and Dubai.

2. Develop engaging content for customer journeys to enhance user experience and

retention.

3. Interpret campaign briefs to create clear, concise, and impactful marketing materials

across multiple channels, including Push, Emailers, Banners, Landing Pages, SMS and

Videos, Broadcasts.

4. Write persuasive content for bank alliances, ensuring seamless brand integration and

maximizing customer engagement.

5. Revise and refine copy based on internal feedback to maintain brand consistency and

effectiveness.

6. Optimize content for search engines by incorporating relevant keywords, meta tags,

headers, and internal links, ensuring alignment with on-page SEO best practices.

Skills & Qualifications-

1. Bachelor’s degree in Journalism, English, Communications, or related discipline.

2. 0-3 years professional copywriting experience with solid portfolio of work.

3. Exceptional writing and research skill.

4. Excellent writing skills & a strong command over English language.

5. Ability to work independently and with a team to meet deadlines.

6. Excellent organizational skill and multitasking ability.

7. Proficiency in Microsoft Word.

8. Social media or content marketing experience a plus.

9. Proofreading experience and familiarity with standard style guides a plus.

10. A keen eye for detail.