Content Writer

Job Description

About the Company We are looking for a Content Writer with the following requirements. DiLytics is a leading Information Technology (IT) Services Provider completely focused on Analytics, Business Intelligence, Data Warehousing, ETL Data Integration and Enterprise Performance Management solutions. We have been growing for 13+ years with global offices in the US, Canada and India. We are an employee-friendly company that offers its employees a career path that comes with inherent flexibility to move across roles. Job Responsibilities: Conduct thorough research on industry-related topics to develop original and engaging content. Write SEO-optimized content for category pages and the overall website to improve search engine visibility. Strong understanding and experience in creating content across multiple formats including blogs, white papers, eBooks, video scripts, sales materials, company website and webinar content. Maintain brand consistency across all written content in terms of style, tone, fonts, and imagery. Excellent writing , Proofread, edit, and update content regularly to ensure accuracy and relevance. Collaborate with the design team to visually enhance articles and other content formats. Coordinate with the SEO team to make blogs and articles search engine friendly. Support the marketing team in crafting compelling content for advertising and promotional campaigns. Develop impactful headlines and persuasive body copy to attract and retain the target audience. Identify gaps in existing content and recommend new ideas to address customer needs. Revamp outdated content to ensure it aligns with current trends and audience expectations. Create content in diverse formats such as eBooks, video scripts, sales collateral, and webinar materials. Requirements: Minimum 2 years of experience in content writing within the IT marketing domain. Background in SaaS, pure-play IT services, or IT product-based companies is essential. MBA or equivalent qualification is required.