Content Writer Digital Marketing

Role & responsibilities

We are seeking a talented Content Writer to create compelling and impactful content across multiple digital channels. You will be responsible for producing engaging copy that connects with diverse audiences, strengthens brand identity, and drives measurable results. Key Responsibilities Content Development: Write high-quality blogs, articles, website content, ad copy, case studies, and email campaigns that align with business goals. Social Media Copy: Create engaging captions and posts for platforms like Instagram, Facebook, LinkedIn, and Twitter. Brand Voice: Develop and maintain a consistent tone and messaging style across all digital touchpoints. Content Strategy Support: Collaborate with design, SEO, and marketing teams to plan and execute content calendars. SEO Optimization: Use keyword research and on-page SEO best practices to improve content visibility. Research & Ideation: Conduct thorough research to produce well-informed and original content tailored to the target audience. Performance Monitoring: Track content performance through analytics and adapt strategies to maximize engagement and conversions. Requirements Proven experience as a Content Writer, Copywriter, or similar role. Strong writing, editing, and proofreading skills with impeccable grammar. Ability to write for multiple formats (blogs, web pages, social media, ads, emails). Basic understanding of SEO, keyword research, and digital marketing principles. Creativity and the ability to generate fresh, engaging content ideas. Strong research skills and attention to detail. Collaborative mindset and ability to work in a fast-paced environment. Excellent time-management and organizational skills. Qualifications Bachelors degree in Communications, Journalism, Marketing, English, or related field. 2+ years of experience in content writing for digital marketing or advertising agencies preferred. Familiarity with content management systems (WordPress), SEO tools (Ahrefs, SEMrush), and scheduling platforms (Hootsuite, Buffer) is a plus. Job Types: Full-time, Permanent Work Location: In person

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