Content Writer

Company Overview

Role Overview

We are seeking a creative and detail-oriented Content Writer to join our marketing team in Lucknow. The ideal candidate will be responsible for crafting high-quality content that enhances brand presence and drives audience engagement. This role involves writing, editing, proofreading, and developing content strategies to support various digital marketing initiatives.

Key Responsibilities

• Research industry-related topics to create original and engaging content for websites, blogs, social media, email campaigns, and other digital platforms.
• Develop and execute content strategies aligned with short-term and long-term marketing targets.
• Write clear, compelling copy that reflects the company’s tone, voice, and branding guidelines.
• Edit and proofread content to ensure grammatical accuracy, style consistency, and message clarity.
• Collaborate with SEO and marketing teams to optimize content for search engines and user experience.
• Monitor content performance and recommend improvements based on analytics and user engagement metrics.
• Stay updated with industry trends and best practices to maintain content relevance and effectiveness.
• Maintain content calendars and ensure timely delivery of all assignments.

Qualifications

• Proven experience in content writing, web content creation, and proofreading.
• Strong understanding of content strategy, digital marketing concepts, and audience segmentation.
• Excellent writing, editing, and communication skills with a keen eye for detail.
• Ability to conduct thorough research and translate technical information into user-friendly content.
• Strong collaboration skills and ability to work in a team-oriented environment.
• Bachelor’s degree in English, Journalism, Mass Communication, or a related field.
• Prior experience in a digital marketing agency is a plus.