Content Writer- Data Integration

What Will You Do In This Job

• You will create both short and long form content (blog posts, email content, SlideShare, eBooks, etc.) that attract and convert web visitors into leads.
• You will be at the core of our content marketing strategy and will help implement a variety of new content projects across different channels like blog, website, guest and third-party blogs, press websites, videos, sales collaterals, etc.
• You will participate in content marketing strategy and help create and execute an editorial calendar, execute content initiatives for various marketing functions like demand generation, thought leadership, customer marketing, and corporate communication.
• You will own end-2-end responsibility of crafting content Initiate topic research, plan on-page SEO, create outlines and drafts, get them reviewed internally, and finally publish them.
• You will also measure and analyse impact of content generated and produce actionable insights.

Candidate Profile

• You must have a knack for writing and a comprehensive understanding of the software industry and the market space.
• You would have between 2-5 years experience in blogging, creating and producing content for the web eBooks, whitepaper case studies and marketing collaterals as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
• It goes without saying, that you should have proven writing and editing skills on the web, as well as the ability to adopt the style and voice of multiple business content.
• In your writing, we would love to see research-heavy, comprehensive content with lots of visuals and data.
• In you approach you are expected to be agile and experimental, bringing new ideas to the team and moving at a fast pace to hit aggressive timelines.