Content Writer

Job Title: Content Writer – Steel Industry

Experience: 2–3 Years

Location: Chennai

Employment Type: Full-Time

About Us:

Bharat Steel Chennai Pvt. Ltd is a trusted name in the steel industry, known for providing high-quality steel products including TMT Bars, MS Angles, Channels, Beams,, and Sheets. With a legacy of excellence and over four decades of experience, we serve a wide range of industries with a commitment to quality, timely delivery, and customer satisfaction. Our deep understanding of the steel market and extensive distribution network has positioned us as one of South India’s most reliable steel suppliers. Learn more at www.bharatsteels.in.

Job Summary:

We are looking for an experienced Content Writer with 2–3 years of industry-specific experience to craft high-impact content that communicates the value of our products and services. The ideal candidate will be responsible for producing engaging and technically accurate content aligned with Bharat Steels’ brand voice and goals.

Key Responsibilities:

Create compelling and SEO-optimized content for blogs, product pages, brochures, newsletters, and social media.

Translate technical details about steel products and applications into clear, concise, and engaging content.

Work with internal teams (sales, operations, and marketing) to understand product features, customer needs, and market trends.

Research competitors and industry updates to ensure relevant and timely content.

Ensure all content maintains consistency in tone, voice, and brand messaging.

Contribute to the development and execution of Bharat Steels’ content strategy.

Required Skills & Qualifications:

Bachelor's degree in English, Journalism, Communications, Engineering, or a related field.

2–3 years of content writing experience in the steel, construction, or manufacturing industry.

Excellent writing and editing skills with the ability to create both technical and promotional content.

Knowledge of SEO, keyword research, and content optimization.

Familiarity with CMS tools like WordPress.

Strong research abilities and attention to detail.

Ability to work independently and manage multiple content projects.

Preferred Qualifications:

Experience in B2B industrial content creation.

Understanding of Indian steel market terminology and buyer personas.

Exposure to digital marketing practices and tools.

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person