Content Writer

Job Title: Content Writer Luxury Fashion (Aisha Rao)

Location: Hyderabad

Type: Full-time / On-site

Role Overview:

We're seeking a creative and detail-oriented Content Writer to bring the Aisha Rao narrative to life across digital and offline platforms. The ideal candidate understands luxury storytelling, fashion communication, and how to blend aesthetic expression with SEO and brand strategy.

You'll work closely with the marketing, design, and e-commerce teams to craft compelling content that resonates with discerning audiences globally from India to the Middle East, Europe, and the US.

Key Responsibilities:

* Write, edit, and proofread content for websites, product descriptions, emailers, social media, campaigns, and press releases.

* Translate the brand's design philosophy and craftsmanship into engaging, emotive narratives.

* Develop content aligned with brand tone, seasonal collections, and campaign stories.

* Collaborate with designers, photographers, and stylists to create storytelling content around new launches.

* Work with the SEO and digital marketing team to optimise content for search and engagement.

* Maintain consistency of brand voice across all touchpoints.

* Assist in writing for influencer collaborations, lookbooks, event invites, and brand decks.

* Take ownership of off-pagecontent and Newsletter content.

Requirements:

* Minimum one year of experience in fashion, lifestyle, or luxury brand content writing.

* Strong understanding of luxury fashion tone, storytelling, and visual culture.

* Excellent command over written English; ability to write both editorial-style and commercial content.

* Basic familiarity with SEO, Shopify product content, and brand communication.

* A sense of aesthetics and appreciation for craftsmanship and design.

* Self-driven, meticulous, and able to work in a fast-paced, creative environment.