Content Writer

Job Title: Content Writer

Organization: ACHARIYA Group of Institutions
Department: Digital Marketing & Communications
Location: [On-site – Puducherry]
Employment Type: Full-Time

About ACHARIYA

ACHARIYA is a pioneering educational institution committed to holistic development and innovative learning systems. With world-class infrastructure, modern pedagogical frameworks, and a growing digital presence, ACHARIYA aims to transform education and contribute to the future of global learners. We are expanding our digital communication and seeking a passionate Content Writer to drive impactful educational content and brand visibility.

Role Overview

The Content Writer will be responsible for creating high-quality, engaging, and informative content for ACHARIYA’s digital platforms. The candidate must have strong storytelling skills, an understanding of education-based content, and the ability to convert institutional achievements, events, and student success stories into compelling digital assets.

Key Responsibilities

• Write content for website pages, school profiles, newsletters, prospectus, and academic brochures.
• Develop scripts for videos, digital campaigns, event promotions, and student success stories.
• Create compelling content for social media, blog articles, digital advertisements, admissions campaigns.
• Prepare official communications, circulars, write-ups, and PR content.
• Work closely with the Marketing and Admissions team to support annual campaigns (Admissions / Events / Achievements).
• Proofread and edit teacher training materials, curriculum documents, and academic content as required.
• Research new-age educational trends and produce content aligned to ACHARIYA’s teaching methodologies (Wow Study Skills, MIWAY, AI Learning, etc.).
• Ensure brand voice, tone, and educational ideology are reflected consistently across all platforms.

Required Skills & Qualifications

• Bachelor’s degree in English, Journalism, Mass Communication, or related field.
• 2–5 years of experience in content writing, preferably in education, EdTech, or institution branding.
• Strong command of English grammar, creative storytelling, and student-centred writing.
• Good understanding of SEO, keyword usage, and social media content strategy.
• Ability to convert technical/academic information into easy-to-understand content.
• Experience with AI content tools is an added advantage.

Preferred Experience

• Worked previously with a school/college, EdTech startup, or similar sector.
• Exposure in writing content for admissions campaigns, education policy, teaching methods, curriculum documentation.
• Able to work in fast-paced environments with multiple projects and deadlines.

Key Attributes

• Passion for education and child development
• Attention to detail and accuracy
• Creative thinker with strong research ability
• High level of professionalism and communication skills

Salary

• Competitive — based on experience and portfolio.

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Work Location: In person