Content Strategist

Job Title: Content Strategist
Company: Toehold Travel and Photography Pvt Ltd
Location: Bengaluru, India
Employment Type: Full-time

About Us
Toehold Travel and Photography is India’s leading travel and photography company, offering curated photo tours, workshops, and experiences for travelers and photography enthusiasts around the world. Our mission is to inspire and enable people to explore the world through meaningful travel and visual storytelling.

Job Description
We are looking for a creative and strategic Content Strategist to join our team. In this role, you will be responsible for developing and executing content strategies that strengthen our brand voice, engage our audience, and drive awareness and leads across digital platforms.

Responsibilities

• Plan and develop engaging content for our website, social media channels, email campaigns, and blogs.
• Collaborate with the marketing and product teams to create content calendars aligned with business goals.
• Conduct research on travel and photography trends to generate fresh content ideas.
• Write and edit high-quality articles, captions, newsletters, and long-form content.
• Repurpose and optimize existing content for various platforms.
• Track content performance and make improvements based on analytics and audience insights.
• Ensure all content reflects Toehold’s tone, values and positioning.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism or a related field.
• 2–4 years of experience in content strategy, content marketing, or copywriting.
• Excellent writing and editing skills in English.
• Strong understanding of social media and SEO best practices.
• Passion for travel and/or photography (preferred).
• Ability to think creatively, manage timelines, and work collaboratively with cross-functional teams.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Life insurance
• Paid time off

Work Location: In person