Content Strategist

As a Content Strategist at Signity Software Solutions, you will play a crucial role in shaping and executing a robust content strategy that spans storytelling, technical education, SEO performance, and brand building. Your responsibilities will include: - Owning the content strategy, editorial calendar, and publishing workflows for Signity and its associated brands. - Collaborating closely with SEO and digital marketing teams to deliver content that drives traffic, engagement, and conversions. - Leading a network of in-house writers, freelancers, and agencies to produce content across various formats such as blogs, whitepapers, case studies, landing pages, email, videos, and more. - Creating and overseeing the development of technical content, including AI/ML concepts, platform documentation, solution explainers, and product use cases. - Reviewing and editing content for clarity, accuracy, consistency, and alignment with brand voice and technical depth. - Collaborating with cross-functional teams, including Product, Engineering, Marketing, and Sales to develop audience-focused, insight-driven content. - Driving storytelling for marketing campaigns, solution narratives, brand positioning, and thought leadership. - Managing content performance metrics via Google Search Console, HubSpot, and analytics platforms to guide strategic improvements. - Overseeing and executing the social media strategy across product and service verticals. - Mentoring and upskilling junior writers, ensuring quality output and professional growth. Qualifications required for this role are: - 6+ years of experience in content strategy, writing, or marketing roles with at least 3 years in a leadership or mentoring capacity. - Proven ability to craft and scale successful content strategies across B2B brands. - Strong technical writing experience, especially in areas related to AI, machine learning, software development, cloud, or data engineering. - Experience working alongside Product and Engineering teams to turn complex concepts into accessible content. - Deep understanding of SEO best practices, keyword research, and on-page optimization. - Expertise with CMS platforms (e.g., WordPress), analytics tools (Google Analytics, HubSpot), and SEO tools (Ahrefs, SEMrush, etc.). - Strong editing, storytelling, and content planning capabilities. - Comfortable managing multiple projects and priorities with a high attention to detail. In addition, it is nice to have: - Experience in developing developer-focused documentation or knowledge base content. - Familiarity with AI-related topics such as LLMs, RAG, NLP, or MLOps. - Previous work in a startup or agency environment with fast-paced content cycles. - Experience in conducting SME interviews and transforming insights into high-value content. - Familiarity with content automation tools, generative AI for writing, or prompt engineering. - Basic design or UX writing knowledge to support web/app content. - Experience working with international brands or global content strategies. By joining Signity Software Solutions, you will have the opportunity to lead the content strategy for a fast-growing AI-focused technology company, shape narratives that make complex innovations easy to understand, work in a collaborative and innovative environment, and get full ownership of content programs with the freedom to experiment, scale, and lead.,