Content Strategist

As a Content Strategist at Signity Software Solutions, you will have the opportunity to shape and execute a robust content strategy that encompasses storytelling, technical education, SEO performance, and brand building. Your role will involve owning the content strategy, editorial calendar, and publishing workflows for Signity and its associated brands. You will collaborate closely with SEO and digital marketing teams to drive traffic, engagement, and conversions through high-quality content. Additionally, you will lead a network of writers, freelancers, and agencies to produce various content formats such as blogs, whitepapers, case studies, landing pages, emails, videos, and more. Your responsibilities will also include creating and overseeing the development of technical content, reviewing and editing content, collaborating with cross-functional teams, driving storytelling for marketing campaigns, managing content performance metrics, overseeing social media strategy, and mentoring junior writers. Key Responsibilities: - Own the content strategy, editorial calendar, and publishing workflows for Signity and its associated brands. - Collaborate closely with SEO and digital marketing teams to deliver content that drives traffic, engagement, and conversions. - Lead a network of in-house writers, freelancers, and agencies to produce content across various formats. - Create and oversee the development of technical content, including AI/ML concepts, platform documentation, and product use cases. - Review and edit content for clarity, accuracy, consistency, and alignment with brand voice. - Collaborate with cross-functional teams to develop audience-focused, insight-driven content. - Drive storytelling for marketing campaigns, brand positioning, and thought leadership. - Manage content performance metrics and execute the social media strategy. - Mentor and upskill junior writers to ensure quality output and professional growth. Required Skills & Qualifications: - 6+ years of experience in content strategy, writing, or marketing roles. - At least 3 years of experience in a leadership or mentoring capacity. - Strong technical writing experience in areas related to AI, machine learning, software development, cloud, or data engineering. - Experience working with Product and Engineering teams to translate complex concepts into accessible content. - Deep understanding of SEO best practices, keyword research, and on-page optimization. - Proficiency with CMS platforms, analytics tools, and SEO tools. - Strong editing, storytelling, and content planning capabilities. - Comfortable managing multiple projects with attention to detail. - Exposure to scripting for video explainers is a bonus. Nice to Have: - Experience in developing developer-focused documentation or knowledge base content. - Familiarity with AI-related topics such as LLMs, RAG, NLP, or MLOps. - Previous work in a startup or agency environment with fast-paced content cycles. - Experience in conducting SME interviews and transforming insights into content. - Familiarity with content automation tools or generative AI for writing. - Basic design or UX writing knowledge. - Experience working with international brands or global content strategies. If you are looking to lead the content strategy for a fast-growing AI-focused technology company, shape narratives that make complex innovations easy to understand, work in a collaborative and growth-oriented environment, and have full ownership of content programs, then this role at Signity Software Solutions is the right fit for you.,