Content Strategist

Role Overview: As a Content Strategist at our company, you will play a pivotal role in planning, creating, and managing impactful content across various digital platforms. Your creativity and strategic thinking will be instrumental in shaping content direction, maintaining brand voice consistency, and driving engagement through well-structured content plans that align with our business objectives. Key Responsibilities: - Develop and execute comprehensive content strategies in alignment with brand and marketing goals. - Plan and oversee content calendars for social media, websites, blogs, and digital campaigns. - Conduct content audits, keyword research, and competitor analysis to identify opportunities and content gaps. - Collaborate with copywriters, designers, and social media teams to create engaging, on-brand content. - Ensure consistency in tone, messaging, and storytelling across all communication channels. - Analyze content performance metrics (reach, engagement, conversions) and optimize strategies accordingly. - Stay updated on industry trends, social media developments, and audience insights for data-driven content planning. - Support campaign ideation and ensure content initiatives drive measurable business results. - Guide and mentor the content team to maintain high-quality standards and innovative output. Qualification Required: - Bachelor's degree in Marketing, Communications, Journalism, or related field. - 1+ years of experience in content strategy, content marketing, or digital communications. - Proven track record of planning and executing content strategies that deliver measurable results. - Strong understanding of digital marketing, SEO, and social media content dynamics. - Excellent writing, editing, and storytelling abilities. - Proficiency with content management systems (CMS) and analytics tools (Google Analytics, Meta Insights, etc.). - Strong project management and organizational skills. - Ability to translate business goals into clear, creative, and actionable content plans. Additional Details: The job types available for this position include full-time, permanent, fresher, and internship roles. The contract length specified is 3 months. The work location is in person.,