Content Strategist

Job Description

Job Title: Content Strategist Location: Hyderabad (preferred) / Hybrid / Remote (for the right candidate) Department: Marketing Experience: 36 years Reports to: Head of Marketing Type: Full-Time About Marut Drones: Marut Drones is India's leading drone technology company, transforming agriculture through innovation. From drone spraying services to training the next generation of drone pilots through our Drone Academy, we are enabling farmers, rural entrepreneurs, and institutions to adopt sustainable and profitable practices. Join us in shaping the future of Indian agriculture. Role Summary: As the Content Strategist at Marut Drones, you will be the driving force behind our content planning and execution across digital and offline channels. You will lead the development of a strategic content roadmap that resonates with our diverse audienceincluding farmers, drone entrepreneurs, institutional clients, and policy-makers. Your work will play a critical role in building brand trust, driving engagement, and fueling growth. Key Responsibilities: Content Strategy & Planning Develop and implement a holistic content strategy aligned with business objectives across B2C (Drone Sales, DAAS), B2B (institutional), and B2E (Drone Academy) verticals. Create and maintain a detailed monthly content calendar for social media, website, videos, blogs, and offline marketing campaigns. Design user-centric content journeys to support brand awareness, lead generation, and conversion. Audience Research & Analytics Conduct primary and secondary research to define audience personas: rural entrepreneurs, progressive farmers, agri-institutions, government stakeholders, etc. Analyze digital content performance using tools like Google Analytics, Meta Insights, and YouTube Studio to inform strategy and optimize content. Content Creation & Coordination Oversee content production with writers, designers, and video editorsensuring messaging consistency, storytelling quality, and brand alignment. Write and edit high-impact content, including scripts, social media captions, PR articles, website copy, and case studies. Video & Shoot Planning Plan and coordinate field shoots in rural areasfarmer testimonials, drone demo events, success stories, and training modules. Develop storyboards and coordinate logistics with production teams and on-ground pilots. PR & Digital Outreach Collaborate with PR agencies for media placements, thought leadership pieces, and press releases. Support influencer and digital PR campaigns by identifying and coordinating with agri-influencers and content creators. Content Management & Optimization Conduct regular content audits to identify outdated or underperforming content and recommend updates. Implement and maintain content workflows and documentation to streamline creation, approval, and publishing. Key Skills & Qualifications: Bachelors or Masters in Marketing, Mass Communication, Journalism, or related field. 36 years of proven experience in content strategy, preferably in tech, agri-tech, edtech, or startup environments. Exceptional writing and editing skills in English (Hindi/Telugu proficiency is a plus). Strong understanding of SEO, digital marketing trends, and content performance metrics. Experience with CMS tools (e.g., WordPress), collaboration platforms (Notion, Trello), and analytics dashboards. Ability to manage multiple projects with strong attention to detail and deadlines. Familiarity with rural content creation, shoot planning, and storytelling for Bharat audiences is highly desirable. Why Join Marut Drones? Be part of Indias agri-tech revolution using cutting-edge drone technology. Work in a high-impact, fast-growth environment with a young, mission-driven team. Opportunity to shape narratives that reach millions in rural India and influence policy and adoption. Flexible work setup, field visit opportunities, and leadership exposure. To Apply: Email your resume and content portfolio to careers@marutdrones.com with the subject line "Application Content Strategist" .