Content Strategist - Instagram & Beauty Industry

• Own and execute the content strategy across Instagram, YouTube, LinkedIn, and blog.
• Plan, schedule, and manage content calendars to drive engagement, leads, and brand growth.
• Build Instagram content funnels that drive consultations, bookings, and brand authority.
• Collaborate with video teams, editors, and founders for scripting, ideation, and storytelling.
• Repurpose long-form videos into short-form Reels, carousels, and viral Instagram content.
• Analyze and report on content performance, using insights to drive growth.
• Spot trends in the beauty and hair industry and create viral content hooks.

• Minimum 2 years full-time experience as a content strategist or content manager in the beauty, salon, or hair loss space.
• Hands-on expertise with Instagram content (Reels, Stories, carousels) and a passion for creating viral posts.
• Proven track record with salon content, hair systems, or beauty industry brands.
• Fluent English, with basic Hindi/Hinglish (for relatable, audience-friendly content).
• Highly organized strong with calendars, planning, and campaign execution.
• Basic knowledge of video editing and creative briefing (we have editors, but you must direct them).
• Must LOVE Instagram and content creation this is not just a desk job!

• Comfortable speaking on camera for Stories, Reels, or live videos.
• Experience managing influencer collaborations or brand partnerships.
• Experience with Canva, Notion, Trello, Google Docs/Sheets.
• Friendly, energetic personality team player and audience favorite.
• Some knowledge of SEO for blogs and website content structuring.

• Huge creative freedom & space to experiment.
• Work directly with founders and top marketing minds.
• Be part of a Shark Tank-featured, rapidly scaling brand.
• Join a category-creating company changing India s beauty industry.

Key Skills :

• Containt
• Content Strategist