Content Strategist

At Fingent, we believe that technology can make a meaningful difference to the lives around us. The lives of those who use it, the lives of those who build it and to society at large. We create and provide software which is beautiful, usable and compelling, to solve complex business challenges. We nurture smart people who bring out the best in themselves, their peers, and their clients.

Skill Set:

• Bachelors degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content strategy, copywriting, or editorial roles, preferably in a B2B technology or software development environment.
• Excellent written and verbal communication skills with an exceptional command of English.
• Strong research skills to understand and simplify complex technical concepts.
• Proven ability to create compelling narratives for different buyer personas.
• Experience working cross-functionally with multiple stakeholders.

Roles & Responsibilities:

• Develop and execute a data-driven content strategy aligned with business objectives, brand voice, and target audience needs.
• Identify emerging trends, hot topics, and innovation stories in technology and AI, ensuring the brand stays relevant and ahead of the curve.
• Craft compelling, well-structured, and insightful content that resonates with our target audience across multiple industries.
• Transform complex technical topics into clear, engaging narratives using storytelling techniques.
• Develop high-impact content for various formats: website copy, blog posts, whitepapers, case studies, product pages, newsletters, and scripts for videos/podcasts.
• Work closely with designers, developers, product managers, and subject matter experts to create accurate, impactful content.
• Coordinate with SEO specialists to optimize all content for discoverability and engagement.
• Partner with marketing and sales teams to ensure messaging consistency across campaigns.
• Monitor content performance using analytics tools and adjust strategies to maximize reach, engagement, and conversions.
• Conduct regular content audits to identify gaps, opportunities, and areas for repurposing existing content.

Experience

5 - 7 Years