Content Strategist

Content Strategist

• Audience Understanding & Research

• Identify audience behaviours, interests, and digital trends to shape content that feels authentic and relevant.
• Stay ahead of cultural shifts, with an ability to decode how younger audiences (Gen Z) engage with brands and stories.

• Content Strategy & Ideation

• Develop content calendars, campaign roadmaps, and storytelling formats across platforms.
• Generate innovative ideas that can spark conversations and build community.
• Collaborate with designers, copywriters, and video creators to deliver high-quality content.

• Platform Expertise

• Build strategies tailored to platforms like Instagram, TikTok, YouTube, Snapchat, LinkedIn, and emerging channels.
• Experiment with different formatsmemes, interactive content, short-form video, blogs, and more.

• Execution & Performance

• Oversee end-to-end rollout of content across digital channels.
• Track performance metrics, optimise strategies, and ensure campaigns meet engagement goals.

• 24 years of experience in content strategy, social media, or digital marketing.
• Strong understanding of online culture and digital communication.
• Knowledge of Gen Z trends, internet humor, and short-form storytelling is a plus.
• Ability to balance creative thinking with data-driven insights.
• Excellent communication and collaboration skills.

• A natural trend spotter with curiosity about digital culture.
• Someone who can think creatively and strategically at the same time.
• Comfortable experimenting, iterating, and adapting ideas quickly.
• Passionate about content, storytelling, and building connections that matter.

• Work with a dynamic team shaping the way brands communicate in the digital era.
• Freedom to experiment with bold and creative campaigns.
• Opportunity to create content that audiences don't just consume but actively engage with and share.