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7.0 - 9.0 years
0 Lacs
mumbai, maharashtra, india
On-site
Job Description Role : Brand Marketing Content & Community Manager Location : Mumbai Job Responsibilities Content Strategy & Execution Design the annual content strategy and editorial architecture (pillars, themes, series, and tent-poles) grounded in pet parent and vet insights. Translate global narratives into locally relevant stories; Create local content that maintains the Royal Canin tone of voice and care mission across all touchpoints and builds brand trust and engagement. Own the rolling 90?day content calendar across Instagram, YouTube, Meta, and owned properties (website, CRM). Brief, manage, and quality?assure agencies/creators; run a structured creative production workflow (brief ? concept ? pre?prod ? edit ? QA ? publish). Develop platform?native formats (short?form video, reels, carousels, lives, long?form explainers, expert Q&As) with strong hooks and retention logic. Data Driven Content Effectiveness - Conduct A/B testing on hooks, thumbnails, copy, CTAs, and posting times; implement a learning agenda each quarter. Digital Advocacy, Community & Influencer Engagement Build and manage multi?tier influencer programs: vets/KOLs, pet trainers, nutrition creators, micro communities of pet parents , and UGC advocates. Design advocay journeys (identify ? recruit ? brief ? co?create ? amplify ? measure ? retain) Foster online and offline community engagement through storytelling, experiences, and platform innovation. Collaborate with internal stakeholders to integrate community feedback into campaigns and innovation. Cross-Functional Collaboration Work closely with Brand & ICP Manager & Digital Media team to co-develop integrated campaigns and content assets. Work with CRM & Data teams to align content with lifecycle journeys (onboarding, breed/age nutrition tips, reminders) and leverage 1P data ethically. Interface with Vet Marketing/Scientific Comms to validate educational claims and secure expert participation. Collaborate with Performance Marketing/ Retail Media & E-commerce teams for content that supports PDPs, retail media, and social commerce pilots. Brand Experience Own key community-led brand experiences and events (meet?ups, expert workshops, adoption drives) that bring the brand purpose to life. Translate global assets into contextually relevant activations for Indian pet parents and vet professionals. Develop Events / Brand Experience Playbook in partnership with the regional team and local brand and ICP manager to amplify brand experience across digital platforms. Ensure consistent storytelling across on?ground and digital; capture content for evergreen and always?on use. Performance Management Measurement, Budget & Compliance (within the above responsibilities) Define success metrics per objective: reach, ER by reach, saves/shares, watch time/retention, VTR, community growth & active rate, sentiment, CAC support, and assisted conversions. Run monthly performance reviews; publish dashboards with insights and next?step actions (what to scale, fix, or stop). Own content & influencer budgets; forecast, track ROI/ROMI, and optimize allocations by pillar, creator tier, and platform. Job Specifications/Qualifications Educational Qualifications & Professional Experience Masters Degree in Marketing / Communication / Journalism 7+ years of experience in content marketing, brand storytelling or brand development for digital first brands Strong track record of managing social first campaigns, community building, digital advocacy/influencer marketing & multi-platform content strategies Prior experience in FMCG / Petcare / D2C Nutrition & Wellness brands in agencies or inhouse creative / content / brand development teams Professional Skills Content Strategy & Creation Strategic thinking: Can build quarterly or monthly content plans aligned to broader brand objectives, product launches, advocacy pillars, and engagement goals. Strong grasp of brand tone of voice and tonality. End-to-end content ownership: Ability to translate brand strategy and campaign briefs into compelling storytelling across channels (owned, earned, paid). Prior experience of running multi platforms digital advocacy and influencer marketing campaigns Skilled supervising writing, editing, and storytelling for different formats (short-form, video, blogs, reels, carousels, newsletters) Editorial planning: Proficient in structuring long-term content calendars, including big campaign beats and always-on editorial tracks. Audience-first mindset: Understands different consumer cohorts and tailors content style and messaging to their platform behaviors and needs. Tone of voice mastery: Can establish and maintain a consistent brand voice across varied content types from emotional storytelling to scientific/nutritional facts. Platform Expertise Deep understanding of content formats and best practices across Instagram, Facebook, YouTube, WhatsApp/CRM channels (for direct community engagement) Blog or owned platforms (like Shopify, WordPress, etc.) Community building: Understands how to drive meaningful conversations with followers, advocates, and pet parents through interactive and helpful content. Campaign Execution Brief writing & creative direction: Can write strong creative briefs for agencies or in-house teams and provide feedback across content iterations (copy, video, static). Cross-functional collaboration: Works seamlessly with brand managers, designers, digital media teams, and vet/technical experts to build credible and engaging content. Influencer integration: Experienced in working with creators and influencers from briefing to reviewing content, aligning narratives with brand tone and regulatory guidelines. Content production: Coordinates/supervises shoot schedules, understands timelines and dependencies, and ensures timely delivery of high-quality assets. Familiarity with content planning tools (e.g., Trello, Airtable, Notion) is a bonus. Data & Performance Orientation Data-literate: Familiar with tools like Meta Business Suite, Google Analytics, and Instagram Insights to track engagement, reach, and conversion metrics. Insight-driven iteration: Uses performance data to improve future content plans including frequency, formats, and platform allocation. Reporting: Able to package insights into monthly or campaign-level reports with actionable recommendations. Project Management Calendar discipline: Manages detailed editorial timelines, balancing BAU and campaign needs while accounting for review loops and platform schedules. Multi-project juggling: Efficiently handles multiple briefs, stakeholders, and agency/vendor partners without missing quality or deadlines. Compliance-aware: Understands internal (brand, legal, vet) and external (platform, regulatory) content review processes and manages accordingly. Documentation & archiving: Maintains strong documentation of content assets, briefs, versions, and legal sign-offs. Show more Show less
Posted 6 days ago
3.0 - 7.0 years
0 Lacs
maharashtra
On-site
As a Programmatic Media Buyer at Ethinos Digital Marketing Pvt Ltd, you will play a crucial role in optimizing media campaigns on Display & Video 360 (DV360). Your responsibilities will include media planning, media strategy, and media buying, where you will leverage your analytical skills to ensure the success of campaigns. Effective communication will be key as you collaborate with internal teams and external partners to achieve business objectives. To excel in this role, you must possess strong Media Planning and Media Buying skills, along with expertise in Media Strategy and Analytical Skills. Your ability to execute digital media campaigns and navigate Programmatic Advertising platforms will be essential. A Bachelor's degree in Marketing, Advertising, or a related field is required to qualify for this position. Key responsibilities will involve Campaign Management & Optimization on DV360, including setting up audience targeting, bidding strategies, and creative optimizations. You will also be responsible for Strategy & Planning, where you will develop programmatic media strategies aligned with marketing objectives. Reporting & Analytics will be another critical aspect of your role, as you analyze campaign performance and provide actionable insights for optimization. Your success in this role will be supported by your experience of 3+ years in programmatic media buying, specifically with DV360. Your technical skills should include a deep understanding of DV360, proficiency in Google Analytics, Google Ads, and other ad tech platforms. Strong communication skills, analytical mindset, and the ability to multitask in a fast-paced environment will be key to excelling in this position. Preferred qualifications include certifications in Google Marketing Platform (GMP) or DV360, experience in agency roles, and a background of working in collaborative, cross-functional team environments. In return for your contributions, you can expect a competitive salary, access to premium partner events, comprehensive health insurance, opportunities for career growth, flexible working hours, employee engagement programs, and yearly offsites. Join Ethinos Digital Marketing as a Programmatic Media Buyer and take your career to the next level in the dynamic world of digital marketing.,
Posted 3 weeks ago
2.0 - 6.0 years
0 Lacs
maharashtra
On-site
As a Senior Executive in Ad Operations, your role involves supporting the successful execution and optimization of digital campaigns across platforms such as YouTube, Meta, and other paid social environments. You will work closely with Ad Operations Managers to ensure campaigns run smoothly and align with client goals. This position provides you with the opportunity to build platform expertise, gain hands-on experience, and contribute to client success while learning best practices in Ad Operations. Campaign Management & Optimization You will be responsible for supporting campaign setup and trafficking across various platforms, ensuring accuracy and timely launches. Monitoring delivery and pacing, you will apply basic optimization tactics under the guidance of senior team members. Additionally, you will assist in troubleshooting issues with platforms, trackers, and targeting parameters while maintaining accurate documentation of campaign details and workflows. Client & Internal Collaboration Your role will involve compiling performance reports and contributing to internal reviews with actionable observations. Collaborating with Client Solutions Managers and other stakeholders, you will align on campaign objectives and execution plans. You may also participate in client calls or internal briefings as a support representative for the team. Platform Expertise & Innovation Staying updated on platform best practices, new features, and policy changes will be crucial. You will explore new optimization strategies and test cases with guidance from senior team members to enhance campaign performance. Team Contribution & Growth Learning from Seniors and Leads through mentorship and ongoing training will be a key aspect of your role. Participating in team knowledge-sharing sessions and contributing to a positive, learning-focused team culture will also be expected. Operational Excellence & Process Support Upholding campaign quality assurance by reviewing setups and tracking implementations is essential. You will suggest improvements to documentation or internal processes to increase efficiency in campaign execution. Success Metrics Your success will be measured by the precision in campaign setup and updates, with minimal revisions needed. Your contributions to improved pacing or performance metrics (e.g., CPM, CPV, CTR) will be monitored. Positive feedback from team members and CSMs based on communication and reliability will also be considered. Demonstrated progress in platform knowledge & tool adoption and timely and organized updates to trackers, templates, and shared documents will be part of your success metrics. Who You Are To excel in this role, you should have 2-3 years of experience in digital marketing or advertising operations, preferably with exposure to paid social or programmatic platforms. Basic knowledge of campaign setup, trafficking, or media execution is required. Strong attention to detail, an analytical mindset, and eagerness to learn technical skills are essential. Good communication and organizational abilities, along with a proactive attitude and the ability to thrive in a collaborative environment, are also important attributes. Why You'll Love It You will enjoy annual leaves, a competitive salary, and a professional and dynamic work environment. Working days are Monday to Friday with the option for work from the office. Additionally, you will receive a company laptop to support your work. Qualifications The ideal candidate for this role is someone early in their career who is eager to grow in the field, develop technical and strategic skills, and make an impact in a collaborative, fast-paced environment. Must-Have Skills - Campaign setup - Campaign management - Campaign optimization - Platform expertise,
Posted 3 weeks ago
0.0 - 1.0 years
1 - 1 Lacs
Bengaluru
Work from Office
Role Summary We are looking for a driven Social Media Intern who has successfully built and managed an account from scratch to 10K+ followers. This role requires a strong grasp of content creation, video editing, and social media growth strategies. Key Responsibilities Social Media Growth: Create and implement strategies to grow and engage audiences while monitoring performance through key metrics. Content Creation: Develop engaging posts, videos, and infographics for platforms, using tools like Adobe Premiere Pro or Canva for high-quality video edits. Community Engagement: Build a loyal online community by responding to comments and messages, and collaborating with influencers for greater visibility. Campaign Execution: Assist in planning and executing impactful campaigns to achieve strategic goals. Required Skills and Qualifications Final-Year Students or recent graduates who can commute to the Koramangala. Demonstrated experience in building a social media account from scratch to 10K+ followers. Proficiency in tools like Canva, Adobe Premiere Pro, or similar. Creative mindset with a talent for storytelling and visuals. Basic understanding of SEO and analytics for social media. What We Offer . Learning Opportunities: Real-world experience in social media strategy and execution. Collaborative Environment: Work with an innovative team passionate about redefining travel.
Posted 3 weeks ago
5.0 - 9.0 years
0 Lacs
haryana
On-site
As a Senior Marketing Specialist at ContentNinja, you will play a crucial role in developing and executing marketing strategies to engage prospective customers, clients, and internal stakeholders. Your responsibilities will involve leading and guiding cross-functional teams across various departments, managing project timelines, and ensuring creative output aligns with project objectives. You will be expected to develop and pitch campaigns and creative ideas, manage stakeholder expectations, and influence decisions effectively. Your primary focus as a Creative Marketing Strategist will be to deeply understand the clients" business, market landscape, and target audience. By leveraging this understanding, you will generate valuable insights to shape communication strategies that support client objectives and resonate with their audience. It will be essential for you to apply strategic frameworks to build, grow, and sustain brands over time successfully. Key Responsibilities: - Conduct in-depth research on clients" business, competitors, and target audience to develop a comprehensive understanding of the market. - Analyze data, market trends, audience behavior, and consumer psychology to derive actionable insights that inform communication strategies. - Utilize strategy frameworks to create strategies that help in building, growing, and sustaining client brands effectively. - Oversee the end-to-end creative process, ensuring smooth collaboration and high-quality output across design, video, and UX teams. - Apply knowledge of design, video production principles, and UX to guide the creative process and align outputs strategically. - Develop communication strategies based on insights and business goals and translate them into actionable creative concepts. - Shape and maintain a consistent brand narrative that sets the client apart in the market and resonates with the target audience. - Craft engaging campaign stories based on market trends, cultural context, and research insights. - Tailor strategies and creative concepts for various platforms to optimize execution and engagement. - Collaborate with creative and client servicing teams to ensure effective execution of the strategic direction within deadlines. - Present strategies to clients and internal teams, analyze campaign performance, and refine future strategies. - Manage project timelines and budgets effectively, coordinating resources across teams. Pre-requisites: - Strong understanding of B2B buying journeys and key marketing metrics. - Experience with A/B and adaptive testing, as well as marketing technologies for automation and analytics. - Solid grasp of content marketing fundamentals and cross-functional team collaboration. About ContentNinja: ContentNinja is a unique blend of creativity and data-driven decision-making. We are passionate about delivering results and driving strategic growth for our clients. Our team embodies an entrepreneurial spirit, constantly seeking innovative solutions and efficient ways of working. We are storytellers who captivate audiences through a perfect mix of art and science. Our clients are tech-first organizations looking for strategic insights to fuel their growth. They rely on our expertise, industry knowledge, and quick learning abilities to drive their success. To learn more about us, visit: https://contentninja.in/,
Posted 1 month ago
1.0 - 5.0 years
0 Lacs
navi mumbai, maharashtra
On-site
As a Social Media Strategist at our company based in Navi Mumbai, Vashi, you will play a pivotal role in our Marketing Department. With 1-2 years of experience, you will join our dynamic marketing team to develop and execute innovative social media strategies in line with our brand's objectives. Your leadership skills, understanding of social media trends, aesthetic judgment, and passion for creative storytelling will be key assets in this role. Your primary responsibilities will include creating and implementing social media strategies across various platforms to enhance brand awareness, engagement, and conversion rates. Collaborating with the content team, you will design visually appealing content that aligns with our brand identity and maintains a high aesthetic standard. As a leader in social media projects, you will guide junior team members and work closely with cross-functional teams to ensure successful campaign execution. Monitoring and analyzing key performance metrics will be essential for optimizing strategies and driving improvements. Staying updated on industry trends, platform updates, and emerging technologies will be crucial to keeping our brand ahead of the curve. You will also be responsible for managing online community interactions, fostering positive relationships with followers, and responding to inquiries promptly. In addition, overseeing the development and implementation of paid social media campaigns in collaboration with advertising and creative teams will be part of your role. Your qualifications should include 1-2 years of experience in social media strategy or related fields, strong leadership skills, creativity in content development, an eye for design and storytelling, proficiency in social media analytics tools, excellent communication skills, platform expertise, and the ability to proactively manage multiple projects in a fast-paced environment.,
Posted 1 month ago
6.0 - 10.0 years
0 Lacs
karnataka
On-site
As a Senior Manager Video Editing at our Bangalore, India office within the Post-Production team, you will play a crucial role in leading and enhancing the post-production function. This position requires a strategic and hands-on approach to leadership, combining team management, workflow optimization, and creative vision. Your primary focus will be to elevate the editorial quality of video content across various platforms such as YouTube, Instagram, and more, while also guiding a high-performing editorial team. Your responsibilities will include defining the post-production strategy across different categories and platforms, managing and mentoring a team of editors and freelancers, ensuring consistent high-quality editorial content that aligns with the brand, collaborating with producers, creative leads, and senior management, optimizing editing pipelines, timelines, and workflows for efficiency, implementing advanced editing tools, plug-ins, and industry best practices, as well as overseeing quality control processes and creative reviews. The ideal candidate for this role should have at least 5-7 years of experience in video editing and post-production, with a minimum of 2 years in a senior or team leadership position. Proficiency in tools such as Adobe Premiere Pro, After Effects, and DaVinci Resolve is essential. You should possess a strong creative eye for storytelling, narrative pacing, and trend integration, along with a proven track record of managing large-scale video projects while maintaining editorial consistency. Excellent team leadership, problem-solving, and communication skills are also key requirements for this role. Key Skills: visual storytelling, creative vision, problem-solving, narrative pacing, leadership, storytelling, post-production strategy, project management, communication, communication skills, workflow excellence, Adobe Premiere Pro, collaboration, After Effects, trend integration, DaVinci Resolve, platform expertise, team leadership, quality control. If you are a dynamic and experienced professional looking to lead and inspire a team of editors in delivering top-notch video content, we encourage you to apply for this exciting opportunity. Join us in shaping the future of video editing and post-production!,
Posted 1 month ago
2.0 - 6.0 years
0 Lacs
kolkata, west bengal
On-site
As a Platform Specialist, you will be a digital expert with a strong passion for social media. You will be responsible for developing and implementing platform-specific strategies to grow audiences, amplify brand voice, and enhance engagement across various social media platforms. Your role will involve curating, managing, and optimizing content tailored to each platform to ensure it resonates with the target audience effectively. Additionally, you will engage with followers, foster meaningful conversations, and create buzz to enhance brand presence. Your responsibilities will also include analyzing performance metrics, making data-driven decisions, and continuously optimizing campaigns to ensure they are successful and aligned with the brand's objectives. You will stay updated on social media trends, incorporate fresh ideas into your strategies, and strive to stay ahead of the curve in the ever-evolving digital landscape. To be successful in this role, you should have 2-3 years of experience in social media strategy, content creation, and community management. You must possess a deep understanding of various social media platforms, their functionalities, and how to create engaging content that drives results. Proficiency in social media management tools and analytics platforms is essential to monitor campaigns effectively and measure success. An analytical mindset, a passion for social media trends, and a strong knowledge of digital analytics tools such as Google Analytics and Twitter Analytics are preferred qualifications. Hands-on experience with Google and Facebook products for reporting and measuring key performance indicators (KPIs), as well as familiarity with visual communication principles, will be beneficial in this role. If you are a trend-spotter with a love for analytics and a passion for turning strategies into scroll-stopping campaigns, this Platform Specialist position might be the perfect fit for you!,
Posted 1 month ago
2.0 - 6.0 years
0 Lacs
maharashtra
On-site
The Senior Executive Ad Operations plays a crucial role in supporting the successful execution and optimization of digital campaigns across various platforms like YouTube, Meta, and other paid social environments. In this position, you will collaborate closely with Ad Operations Managers to ensure the smooth running of campaigns that align with client objectives. You will have the opportunity to enhance your platform expertise, gain hands-on experience, and contribute to client success while learning best practices in Ad Operations. Your responsibilities will include supporting campaign setup and trafficking on different platforms, ensuring accuracy and timely launches. You will monitor delivery and pacing, implement basic optimization tactics with guidance, and troubleshoot issues related to platforms, trackers, and targeting parameters. Maintaining precise documentation of campaign details and workflows will also be a key aspect of your role. Collaboration is vital, as you will help compile performance reports, contribute to internal reviews, and align with Client Solutions Managers and other stakeholders on campaign objectives and execution plans. You may also participate in client calls or internal briefings as a support representative for the team. Staying updated on platform best practices, new features, and policy changes is essential. You will explore new optimization strategies and test cases under the mentorship of senior team members. Additionally, learning from seniors and leads through mentorship and ongoing training will be crucial for your growth in this role. Ensuring operational excellence by upholding campaign quality assurance, suggesting improvements to documentation or internal processes, and supporting process efficiency will be part of your responsibilities. Your success will be measured by campaign accuracy, optimization impact, internal collaboration feedback, and demonstrated progress in platform knowledge and tool adoption. To excel in this role, you should ideally have 2-3 years of experience in digital marketing or advertising operations, preferably with exposure to paid social or programmatic platforms. Basic knowledge of campaign setup, trafficking, or media execution, strong attention to detail, an analytical mindset, and eagerness to learn technical skills are essential. Good communication and organizational abilities, a proactive attitude, and the ability to thrive in a collaborative environment are also desired qualities. If you are looking to grow in the field, develop technical and strategic skills, and make an impact in a collaborative, fast-paced environment, this position is ideal for you. You will enjoy benefits such as annual leaves, competitive salary, a company laptop, and the opportunity to work in a professional and dynamic environment. In summary, as a Senior Executive Ad Operations, you will play a key role in ensuring the success of digital campaigns, collaborating with internal teams and clients, staying updated on platform innovations, contributing to team growth, and upholding operational excellence. Your proactive attitude, attention to detail, and eagerness to learn will be instrumental in your success in this role.,
Posted 1 month ago
1.0 - 5.0 years
0 Lacs
maharashtra
On-site
The Senior Executive Ad Operations will support the successful execution and optimization of digital campaigns across various platforms like YouTube, Meta, and other paid social environments. You will collaborate with Ad Operations Managers to ensure campaigns are set up accurately, launched on time, and aligned with client objectives. Your responsibilities will include supporting campaign setup and trafficking, monitoring delivery and pacing, applying optimization tactics, and troubleshooting platform issues. You will work closely with Client Solutions Managers and other stakeholders to align on campaign objectives and execution plans. Additionally, you will assist in compiling performance reports, participate in client calls, and contribute to internal reviews with actionable insights. Your role will involve staying updated on platform best practices, exploring new optimization strategies, and collaborating with senior team members to test new approaches. As a part of the team, you will have the opportunity to learn from seniors and leads through mentorship and ongoing training. You will participate in team knowledge-sharing sessions and contribute to a positive, learning-focused team culture. Upholding campaign quality assurance by reviewing setups and tracking implementations will be crucial, along with suggesting improvements to documentation and internal processes to enhance efficiency. Your success in this role will be measured by your precision in campaign setup and updates, your contributions to improved pacing or performance metrics, positive feedback from team members and Client Solutions Managers, and demonstrated progress in platform knowledge and tool adoption. Timely and organized updates to trackers, templates, and shared documents will also be essential in supporting documentation and workflow processes. This position is ideal for individuals early in their career who are eager to grow, develop technical and strategic skills, and make an impact in a collaborative, fast-paced environment. Key Skills Required: - Campaign setup - Campaign management - Campaign optimization - Platform expertise,
Posted 1 month ago
5.0 - 9.0 years
0 Lacs
haryana
On-site
As a Senior Marketing Specialist at ContentNinja, you play a crucial role in developing and executing comprehensive marketing strategies for prospective customers, clients, and the company. Your responsibilities include planning and building out data-driven and creative-heavy marketing strategies, leading and guiding cross-functional teams, managing project timelines and creative output, and developing and pitching campaigns and creative ideas to stakeholders, both internal and external. Your role also involves deeply understanding clients" businesses, market landscapes, and target audiences to generate insights that inform communication strategies supporting client objectives and resonating with their audience. In addition to strategic thinking, you are expected to have a foundational understanding of storytelling, design, video production, and user experience (UX). You will oversee the entire creative pipeline from concept to execution, ensuring collaboration and high-quality output aligned with strategic goals. Your key responsibilities include conducting research on clients" businesses, competitors, and target audiences, generating actionable insights from data analysis and consumer psychology, utilizing strategy frameworks to build and sustain client brands, managing the creative process across design, video, and UX teams, and developing communication strategies rooted in insights and business goals. You are required to shape and maintain consistent brand narratives, craft engaging campaign stories, tailor strategies for various platforms, collaborate with internal teams, present strategies to clients, analyze campaign performance, manage timelines and budgets, and demonstrate a strong understanding of B2B buying journeys and key marketing metrics. Experience with A/B testing, marketing technologies, content marketing fundamentals, and cross-functional team collaboration is essential for this role. ContentNinja is a company that values a perfect blend of creativity and data-driven decision-making. The company is known for its entrepreneurial spirit, solution-oriented approach, hustle, and storytelling capabilities. ContentNinja specializes in providing strategic solutions to growth teams at tech-first organizations and prides itself on being deep specialists in the industry, adaptable learners, and efficient problem solvers. For more information about ContentNinja, visit: [ContentNinja Website](https://contentninja.in/),
Posted 1 month ago
1.0 - 5.0 years
0 Lacs
navi mumbai, maharashtra
On-site
As a Social Media Strategist with 1-2 years of experience, you will play a crucial role in our marketing team based in Navi Mumbai, Vashi. Your primary responsibility will be to develop and execute social media strategies that are in line with our brand's objectives. We are looking for a candidate who possesses excellent leadership qualities, a thorough understanding of social media trends, impeccable aesthetic judgment, and a deep passion for creative storytelling. Your key responsibilities will include devising and implementing social media strategies across various platforms to enhance brand awareness, engagement, and conversion rates. You will work closely with the content team to create visually appealing and consistent content that aligns with our brand identity. Additionally, you will take charge of social media projects, provide guidance to junior team members, and collaborate with different teams to ensure the smooth execution of campaigns. Monitoring, analyzing, and reporting on key performance metrics will be essential to optimize strategies and drive improvements. Staying abreast of industry trends, platform updates, and emerging technologies will be crucial to keep our brand ahead of the curve. Managing online community interactions, overseeing paid social media campaigns, and collaborating with advertising and creative teams will also be part of your role. To excel in this position, you should have 1-2 years of experience in social media strategy, content creation, or a related field. Strong leadership skills, creativity in content development, a good sense of design and branding, analytical thinking, excellent communication abilities, in-depth knowledge of major social media platforms, and a proactive approach to work are some of the qualities we are looking for in the ideal candidate.,
Posted 1 month ago
3.0 - 12.0 years
0 Lacs
haryana
On-site
As part of Capgemini Invent since June 2021, frog collaborates with customer-centric enterprises to foster sustainable growth through the creation and coordination of experiences on a large scale, leveraging the potential of data and technology. The future of customer experiences is being redefined by delivering pioneering business models, products, services, brand interactions, and communications. When you join frog, you become a part of the pond, a worldwide network of studios characterized by a dynamic in-person and virtual culture. frogs are known for their inquisitiveness, teamwork, and bravery, bound by a shared dedication to enhancing the human experience across various domains of expertise, all while contributing their distinct and diverse talents and backgrounds. Leveraging our global presence and local insights, we tackle intricate challenges to devise innovative, sustainable solutions that resonate emotionally and drive markets. At frog, values like humor, optimism, and community are held in as high regard as performance and results. Our culture is characterized by openness, adaptability, inclusivity, and engagement. Working with frog empowers you to seize opportunities and leave your mark on every project, within your studio, your community, and the broader world. Your Role: - **Solution Architecture & Design:** Take the lead in devising scalable Adobe solutions, transforming customer experience strategies into feasible technical architectures and blueprints. - **Platform Expertise:** Act as the go-to authority on Adobe Experience Cloud tools, particularly Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target, and Adobe Campaign, recommending best practices and ensuring optimal utilization. - **Requirements Analysis:** Collaborate with business stakeholders to grasp their objectives, outline requirements, and pinpoint Adobe solutions that enhance customer experience and engagement. - **Integration & Optimization:** Supervise the integration of Adobe solutions with other enterprise systems (CRM, data warehouses, etc.), ensuring smooth data flows and a cohesive customer perspective. - **User Experience & Personalization:** Implement personalized, data-driven customer experiences across web, mobile, and email channels, concentrating on refining the customer journey. - **Performance Monitoring:** Establish dashboards and analytics to monitor solution performance, conduct routine audits, and identify avenues for optimization. - **Documentation & Training:** Document architecture and configuration to facilitate ongoing maintenance and provide training to internal stakeholders on Adobe tools and best practices. Your Profile: - **Educational Background:** Possess a Bachelor's degree in computer science, Information Technology, Marketing, or a related field. - **Experience:** Accumulate 8-12 years of industry experience, with at least 3+ years spent as a Solution Architect, ideally within Adobes suite of tools, showcasing expertise in the customer experience realm. - **Technical Skills:** Demonstrate proficiency in Adobe Experience Cloud tools, specifically AEM, Adobe Analytics, Adobe Target, and Adobe Campaign. Hands-on experience with JavaScript, HTML, CSS, RESTful APIs, and CRM integrations. - **Project Experience:** Display a track record of designing and implementing intricate Adobe solutions from inception to deployment, particularly in extensive customer experience initiatives. - **Problem Solving & Innovation:** Possess robust analytical abilities and a proactive mindset for identifying issues and implementing effective solutions. - **Communication Skills:** Exhibit excellent communication skills, enabling the translation of technical requirements to business stakeholders and vice versa. - **Certifications:** A plus if you hold Adobe Certified Expert (ACE) credentials in AEM, Analytics, Target, or Campaign. - **Domain Knowledge:** Prior involvement in consulting, digital transformation, or customer experience projects, particularly in sectors like retail, finance, or healthcare. - **Agile Methodologies:** Preferably experienced in working within Agile/Scrum setups. Equal Opportunities at frog: At frog, equal opportunities are embraced and promoted.,
Posted 1 month ago
1.0 - 3.0 years
3 - 3 Lacs
Noida
Work from Office
About the Role We're hiring a Social Media Executive who lives online and thinks in trends. Someone who can plan like a strategist, write like a creator, and meme like a Gen-Z wizard. You'll work closely with designers, editors, and content leads to build digital voices that dont just post they perform. If your screen time is a badge of honour and your ideas go beyond templates, this role is yours to own. Candidates from a Mass Communication background are a strong plus. If you enjoy working in a politically driven, fast-paced environment, you'll thrive here. Role & responsibilities Manage daily content flow across Instagram, LinkedIn, X (Twitter), and Facebook Schedule, post, and optimize using Meta Suite, Buffer, or similar tools Craft engaging captions, hooks, and campaign copy tailored to each platform Monitor performance metrics, prepare insight-led reports, and iterate strategies Spot trends, memes, audios, and moments that brands can ride (or reinvent) Coordinate with designers and editors to create snackable, shareable content Assist in paid campaign tracking, boosting, and audience targeting. What You Bring 13 years of experience managing social media for brands/agencies Comfort with content tools like Canva, Meta Business Suite, Hootsuite, etc. Solid grasp of digital pop culture, internet lingo, and visual storytelling Great copywriting instinct from captions to comments to clapbacks Bonus: Knowledge of AI tools like ChatGPT, MidJourney, or trends trackers Bonus: Reels editing (basic), Canva animation, or motion-based formats You're based in Noida or willing to commute to our creative HQ Background in Mass Communication is a plus Interest in political communication or working in a political environment is highly valued
Posted 1 month ago
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