Content Specialist

About the Role:

The candidate should have experience in content writing in the FMCG industry.

Key Responsibilities:

• SEO-Optimized

  Content

  Creation:

  Develop well-structured, keyword-rich content to enhance search engine rankings and drive organic traffic.

• Social

  Media

  Copywriting:

  Craft engaging captions, posts, and ad copies for various platforms, including

  Facebook, Instagram, Pinterest, YouTube, and other social channels

  .

• Email

  Marketing

  Content:

  Write persuasive and high-converting email copies for promotional campaigns, offers, and automated email sequences to maximize engagement and conversions.

• Content

  Proofreading

  &

  Editing:

  Ensure grammatical accuracy, consistency, and brand alignment across all content.

• Research & Trend Analysis:

  Stay updated with industry trends and emerging

  AI content-generation

  tools

  , refining and humanizing AI-generated content to maintain authenticity and uniqueness.

Requirements:

• Proven experience as a Content Writer, Copywriter, or in a similar role
• Strong understanding of SEO writing techniques and digital content strategies
• Experience in crafting social media copies and email content
• Excellent grammar, editing, and proofreading skills
• Ability to adapt tone, voice, and style according to brand guidelines
• Have creative flair and can take initiative in building a content strategy