Content Marketing Specialist(Content Writer)

5 - 10 years

7 - 15 Lacs

Posted:6 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Greetings from ATPI!

We're excited to connect with talented professionals who have a passion for content writing whether its blogs, newsletters, or copywriting. If you have experience with content calendars, journalism, and are eager to lead content strategy and creative execution across diverse marketing channels, we’d love to hear from you!

Key responsibilities:

As ATPIs Content Marketing Specialist, you will play a central role in developing our brand voice, ensuring consistency across platforms, and creating high-quality, purposeful content for a range of audiences. Your day-to-day work will include:

  • Developing and managing content calendars across Asia in collaboration with local and global marketing teams.
  • Writing, editing and curating engaging content for various formats including websites, email, social media, sales collateral, presentations and long-form thought leadership.
  • Partnering with designers and creative teams to visually bring content to life.
  • Supporting integrated campaigns with tailored content across the customer journey.
  • Ensuring all content is optimized for SEO and aligned with brand guidelines.
  • Measuring performance, reporting on key content metrics, and making recommendations for improvement.
  • Adapting and localizing global content to suit regional nuances and market needs in Asia.

Your skills and experience:

  • Fluent in spoken and written English.
  • Educated to degree-level (preferably specializing in marketing, communications or journalism).
  • 5+ years of relevant work experience in content marketing, copywriting or related role.
  • Excellent writing and editing skills with a strong portfolio of published content across digital and print formats.
  • Proven experience in copywriting for marketing collateral, brochures and sales materials.
  • Solid understanding of SEO best practices, content planning and analytics tools such as Semrush.
  • Experience of business travel or corporate events is desirable but not essential.
  • Independent self-motivator that is happy to work as a team.

Interested candidates are encouraged to submit their updated resumes to omkar.tamhane@atpi.com at their earliest convenience.

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