Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe. We are now ready to double down and hit the accelerate button and increase our market penetration. We are looking for a Content Marketing Manager to join our expanding Demand Generation team. This role will report directly to the Sr. Director of Demand Generation and will work closely with other members of the Marketing team. The Content Marketing Manager will work collaboratively to manage and support all search engine optimization and social media activities. This role includes overseeing and supporting various Content Marketing initiatives aimed at enhancing rankings across major search networks with the ultimate goal of maximizing ROI.

This role is perfect for someone who has entrepreneurial drive and Content Marketing experience! You will directly contribute to the growth of Innovapptive.

How You Will Make an Impact:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Develop a data-driven content strategy: Create a long-term and short-term content publishing calendar aligned with business goals and marketing campaigns, incorporating insights from the audit and competitor analysis.
Conduct a comprehensive content audit: Analyze existing content for brand voice, relevance, and optimization.
Identify content gaps & opportunities: Research competitors and industry trends to discover content gaps and relevant topics.
Content creation & management: Write captivating product landing pages, comparison pages, blog posts, articles, white papers, case studies, ebooks, and other formats, and manage a team of freelancers/internal team writers, all ensuring adherence to brand voice and messaging guidelines.
Monitor & optimize content performance: Track performance through online tools like Google Analytics, SEMRush, HubSpot Marketing. Ensure legal compliance (e.g., copyright and data protection). Stay updated on industry trends to generate new ideas and attract audiences.
Cross-Team Collaboration: Build strong relationships with marketing, sales, and product teams. Align content with the needs of various teams and contribute to overall marketing strategy.
Contribute to broader marketing strategy: Participate in brainstorming sessions, stay informed about B2B SaaS trends and competitor analysis, and track marketing KPIs, reporting on content performance to stakeholders
Content Distribution: Develop a distribution plan to ensure content reaches the target audience through various channels. Leverage social media, email marketing, and other platforms for content promotion.
Lead Generation: Create content that serves as lead magnets, attracting and nurturing leads throughout the buyers journey. Collaborate with demand generation teams to align content with lead generation goals.
Thought Leadership: Establish the brand and key individuals as thought leaders in the industry through insightful and valuable content. Develop documentation, tutorials, and webinars to enhance customer knowledge.

What You Bring to the Team:

Ideal Candidate

The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world. The ideal candidate will work in a fast-paced, dynamic, and data-driven organization and is obsessed with search engine optimization.

Qualifications

6-9 years of content marketing experience, preferably in B2B software/SaaS products and services or other relevant B2B industries. Leadership experience in a content marketing role is a plus.
Proven track record of creating, optimizing, and repurposing content that supports the entire marketing and sales funnel, demonstrating a quantifiable impact on revenue (e.g., increased leads, improved conversion rates). Excellent storytelling and editing/proofreading skills are essential.
Strong understanding of SEO best practices and experience with relevant content analytics tools (e.g., Google Analytics and SEMrush).
Proficiency in a content management system (CMS) used by your company (e.g., WordPress, HubSpot).
Ability to collaborate effectively with a remote team.
Exceptional communication skills and the ability to work collaboratively across departments.
Creative and strategic thinker, capable of developing innovative content marketing strategies.
Strong leadership skills with experience managing and mentoring a team.

What We Offer:

A positive, open, and highly-innovative environment and team
Entrepreneurial spirit with unlimited opportunity to grow
Opportunity to work with leading global brands on exciting and impactful projects
Competitive Base Pay
Best of plan on Vacation & Paid Time Off.
Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
Paid Maternity and Paternity leave
Bi-annual reviews to ensure transparency and promoting high performance culture
OKR Driven Performance Development Environment
Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

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Content Marketing Manager