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Content Marketing Manager

2 - 4 years

14 - 15 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

As a Content Marketing Manager, you will develop and execute content marketing plans to drive brand awareness, customer engagement, and lead generation across inbound and outbound channels. This role requires a creative thinker and storyteller with a deep understanding of SEO, audience targeting, and data-driven decision-making. You should have exceptional verbal and written communication skills, be highly organized, and be passionate about creating engaging, high-quality content that aligns with the companys objectives.

You will also:

  • Develop and execute a content marketing plan that aligns with the organizations objectives and target audiences as directed
  • Collaborate with cross-functional teams, including product, demand gen, sales, and design, to create high-performing various channels (e.g., blog, social media, email, website, etc.) as directed by campaign briefs.
  • Collaborate with stakeholders to ensure content delivers to campaign and SEO goals (leads, keyword rankings, content engagement)
  • Leverage SEO best practices and keyword research to create SEO improvement plans, optimize content for search engines, and drive organic traffic to designated websites.
  • Analyze content performance and engagement metrics to identify trends, optimize strategy, and measure the effectiveness of content marketing efforts.
  • Contribute to editorial calendar planning and ensure timely content delivery across multiple channels.
  • Leverage best practices and tools (generative AI) to speed delivery and content performance.
  • Collaborate with the design team to create visually appealing and on-brand assets, such as infographics, images, and videos, to support content initiatives.
  • Stay up-to-date with industry trends, best practices, and emerging technologies to continually refine and improve the content marketing strategy and ability to execute.

  • Bachelors degree in a relevant field like Marketing, Business, Journalism, etc.
  • Two (2) to Four (4) years of relevant content marketing experience, including strategy development, content creation, and performance analysis.

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Daxko
Daxko

Software Development

Birmingham AL

501-1000 Employees

21 Jobs

    Key People

  • Daxko Leadership Team

    Executive Team
  • Andy K. Wiggins

    CEO

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