Content & Marketing Lead

As a Content & Marketing Lead at our company, you will play a crucial role in shaping the brand narrative and marketing strategy in the Indian ready-to-wear fashion industry. You will work closely with the founders to develop long-term brand storytelling and ensure a consistent, impactful presence across all digital platforms and offline experiences. Your creative and strategic thinking will drive the success of our brand in a competitive market. Key Responsibilities: - Lead the overall brand marketing and content strategy in collaboration with the founders - Oversee execution across digital platforms including social media, website, email, and paid campaigns - Build and manage PR, influencer, and brand collaborations - Plan and execute offline brand experiences and events - Create and manage content calendars, campaign plans, and team workflows - Track performance and apply learnings to continuously strengthen brand presence Qualifications: - 5-7 years of experience in content, marketing, and brand building within the fashion industry - Proven track record of developing and executing brand campaigns across platforms - Strong storytelling skills both visual and written - Ability to translate brand values into effective, compelling content strategies - Experience working with or managing creative teams, freelancers, and partners - Demonstrated ability to lead, manage, and motivate a team - Strong grasp of digital marketing, social media trends, influencer strategy, and performance-driven content - A portfolio or examples of past work that demonstrate your impact on brand growth and campaign success If you are passionate about content creation, brand building, and marketing strategy in the fashion industry, we encourage you to apply for the Content & Marketing Lead position by sending your resume and a brief introduction to careers@shopdrawn.com. Be sure to use "Application - Content & Marketing Lead" as the subject line.,