Content Marketer

About DigitalAPICraft

DigitalAPICraft(DAC)is a fast-growing product company and a preferred Google ISV partner. We are one of the Top 10 Companies in Deloitte Technology Fast 50 Companies India, 2018 and recently recognised in the Gartner Market guide as one of the leading API portal providers. DAC offers an AI-enabled API Marketplace platform that empowers enterprises to maximize the strategic value of their digital ecosystems. Born from the passion and expertise of a team of tech enthusiasts, we have emerged as a global force in the API and cloud engineering space. With our global presence, we serve clients across diverse industries, including banking, insurance, telecom, energy, healthcare, retail, and media.

Title : Content Marketer/Product Marketer

Location : Bangalore

Type : Full-time Employee

Experience : 4 - 7 years

Roles Responsibilities

Content Marketing

• Develop and execute a content marketing strategy that aligns with business goals, product roadmaps, and buyer personas.
• Create, edit, and manage high-quality content, including: Blog posts, whitepapers, case studies, and eBooks Video scripts, webinars, and podcasts Email campaigns, landing pages, and product-focused guides
• Conduct keyword research and implement SEO best practices to improve organic traffic and engagement.
• Collaborate with demand generation and social media teams to amplify content reach across channels.

Product Marketing

• Positioning Messaging: Develop compelling product messaging that communicates the value of our SaaS solution to different personas and industries.
• Customer Insights: Collaborate with customer success and sales teams to gather customer feedback and insights, turning them into impactful marketing initiatives.

Go-to-Market (GTM) Strategy

• Plan and execute GTM campaigns for new product launches and feature updates.
• Create launch materials such as feature announcements, demo videos, press releases, and sales enablement content.

Sales Enablement

• Develop collateral like product one-pagers, pitch decks, competitor comparisons, and FAQs.
• Train sales teams on new messaging, use cases, and competitive positioning.

Customer-Focused Content:

Collaboration Across Teams:

• Work with the product team to ensure alignment between product features and marketing messaging.
• Collaborate with sales, customer success, and demand generation teams to execute cohesive campaigns that drive business results.
• Serve as the bridge between technical product teams and non-technical audiences, translating complex concepts into digestible marketing materials.

Performance Tracking Strategy

• Measure the effectiveness of both content and product marketing initiatives using metrics like engagement, conversion rates, trial activations, and product adoption.
• Continuously optimize content, messaging, and campaigns based on performance data and customer feedback.

Skills and Requirements :

• 4-6 years of experience in content marketing, product marketing, or a related field, preferably in a SaaS or B2B environment.
• Proven track record of successful content campaigns and product marketing initiatives that drive measurable results.
• Experience with product launches, sales enablement, and GTM strategy execution.
• Strong ability to craft clear, compelling content tailored to various personas and stages of the buyer s journey.
• Knowledge of SaaS marketing funnels, GTM strategies, and product positioning.
• Experience with keyword research, content optimization, and performance analysis tools.
• Ability to align content and product marketing strategies with business objectives.
• Skilled at working cross-functionally across product, sales, and customer success teams.