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Freshworks
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Content Manager

Content Manager

Freshworks

10 - 12 years

20 - 25 Lacs

Bengaluru

Posted:16 hours ago| Platform:

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Skills Required

Content strategy Email marketing Field marketing Project management Marketing campaigns Management SEO Stakeholder management Product marketing CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

We re looking for a seasoned Senior Content Strategist to join our high-performing Demand Generation team. In this role, you ll lead the development of strategic, full-funnel content that fuels pipeline growth across global campaigns, lifecycle programs, digital ads, and field events. You ll be the go-to expert for shaping narratives, writing compelling assets, and optimizing performance across multiple channels from LinkedIn ads to nurture emails to keynote decks.

This role sits at the intersection of content strategy and execution, ideal for someone who combines strong storytelling chops with a deep understanding of marketing goals, buyer journeys, and campaign planning.

Roles & Responsibilities

1. Campaign Content Strategy & Execution:

Lead content development for integrated campaigns across the entire funnel, including e-books, guides, landing pages, nurture emails, and paid ad copy.
Ensure all messaging aligns with campaign goals, target personas, and sales enablement plays.

2. Event Content Leadership:

Own the end-to-end content creation for key virtual and in-person events, including abstracts, speaker decks, landing pages, booth messaging, and post-event nurture sequences.
Collaborate closely with field and partner marketing teams to tailor content for each event format and audience.

3. Digital & Email Marketing Support:

Write engaging, conversion-optimized copy for email marketing campaigns, LinkedIn ads, and conversational ad formats.
Partner with the digital and lifecycle marketing teams to ensure messaging alignment and a seamless user journey across paid and owned channels.

4. Cross-Functional Collaboration:

Serve as the dedicated content lead within campaign "pods," working closely with Product Marketing, Campaigns, Digital, Brand, Partner, and Field Marketing teams.
Translate high-level campaign strategy into compelling narratives that resonate deeply with our target audience.

Qualifications

10-12 years
of experience in B2B content marketing, preferably within a fast-paced SaaS or technology company.
Proven ability to craft high-impact

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Content Manager