Job
Description
Skill required: Digital Enablement - Adobe Marketo Engage Designation: Content Development Specialist Qualifications: BBA Years of Experience: 7 to 11 years What would you do? This role will collaborate with our account s internal clients/stakeholders and lead the creation, optimization and activation of campaign activities using our central engagement marketing platform, Adobe Marketo Engage. Specifically, to support all tactics/channels with which we go-to-market:email marketing, events (virtual, in-person), paid advertising/content syndication (including API connectivity with partners), web/content engagement, solution-specific nurture flows, telemarketing/teleprospecting, our lead management process, proper tracking/attribution, manually importing activities, custom landing page design, etc. In this role, you will partner with country/field marketers in all phases of our campaign framework including request submission/intake (using Adobe Workfront), requirements gathering, asset build-out, custom campaign flows/logic, testing, engagement tracking, scheduled execution and reporting/analytics. You will be working on Adobe Marketo Engage which is a marketing automation software that helps marketers master digital marketing to engage customers and prospects. What are we looking for? Preferred Skills:oProven ability to work independently and as a team member; and ability to work under tight deadlinesoManage the relationship/budget with select vendorsoStrong project management and facilitation skillsoAbility to act as a trusted advisor and not always accept what's requested; outside-the-box thinking/recommendationsoStrong communication skills (over-communicating in this role is paramount)oMust display professionalism and confidenceoStrong organizational, multi-tasking, and time-management skillsoAbility to work with multiple stakeholders across various time zonesoWillingness to support time zones that don't necessarily align to the local time zoneoDemonstrate the appropriate technical acumen/desire to operate in a highly complex, customized and powerful engagement marketing platform like MarketooAbility to effectively operate and collaborate in a virtual work environment oKnowledge and experience using the Microsoft Teams and Dynamics 365 CRM platform Qualifications:o2-3 years of experience in B2B campaign design, integrated marketing and demand generation. o1 year or more of Marketo-specific experience.oBachelor's degree in businessoMarketo Certified Expert certification is desired. Certifications: Marketo Certified Associate (MCA) - Marketo Roles and Responsibilities: Key Responsibilities:Ability to support the following Marketo features/requirements:oChannels/tags/program statuses/program setupoData management/optimizationoPrograms (including engagement programs, event and email programs)oTrigger and batch smart campaignsoA/B testing (emails and landing pages)oReal-time alertsoManual campaign response tracking and attribution (e.g., UTM parameters)oCloning assets/programs oReplicating and understanding existing/pre-built program templates to support new requestsoSnippets/segments/tokensoStandard analytics/reportingoMarketo Advanced Analytics (Revenue Explorer)oA solid understanding of our highly customized Marketo environment Qualifications BBA
